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Product Marketing Manager

Accomplished marketing professional with broad international marketing experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database/direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.

Specialties:
•International Marketing Expertise ?•Marketing Plan Development ?•Profitable Revenue Growth? •Social Media?•B2B & B2C ?•Foreign Language Skills ?•Skilled Business Development ?•Advanced Computer Skills ?•Product and Brand Management Skills

Leading Product Strategy, executing the product roadmap in a matrix organization and achieving profitable margin for Notebooks, AIO, Tablets, HDD and Accessories.
The Product Strategy includes: alignment with Toshiba’s strategy, total and addressable market sizing, customer segmentation and prioritization, customer needs analysis, capabilities assessment and current positioning.

- Assist General Manager in the development of a 3-year product and business plan including growth      strategy, pro-forma P&L with financial models. 
- Leader of the product line-up and develops business plans, marketing strategy, forecasts, product    positioning, pricing and Go-To-Market plans in the marketplace.
- Market research, monitors competitive activity, identifies customer needs, defines product requirements and sets technology plans. 
- Responsible for the product lifecycle management process which includes: actively managing product lifecycle/EOL, offering strategy, maximizing cost savings, setting pricing and contracting to reflect lifecycle, and driving acquisition of profitable customers with sales.
- Works cross-functionally with Engineering, Operations, Service and Sales to develop new products or enhance existing products or product lines. 
- Maintain current status of customer requirements for existing and future products. 
- Identifies, evaluates and recommends marketing opportunities with product line objectives.

AWARD: Employee of the year 2014 – Recognition awarded by the president of the company.

Find out detailed information about Fernando Favole, Product Marketing Manager in Trabuco Canyon, CA

Fernando Favole: Product Marketing Manager in Trabuco Canyon, CA

Fernando Favole: Product Marketing Manager in Trabuco Canyon, CA

Fernando Favole

Toshiba

UADE