Tech

A strategic and solution oriented product management and marketing professional with full product life cycle experience of taking ideas from concept to market launch in a discipline, methodical, but agile framework. Leveraging a unique blend of customer perspective, technology and business acumen, able to create unique and impactful product launches. Exceptional cross-functional team leadership skills ensuring organizational consensus, alignment and successful product launches. Diverse background that spans across B2B and B2C markets.

SENIOR PRODUCT MANAGER
Set strategic vision of product line and roadmap. Managed the full product life-cycle of bringing a new innovative and market differentiating  K-12 educational management solutions from concept to market. 
ACCOMPLISHMENTS
•	Market Research: Performed primary and secondary market research that identified and confirmed niche market opportunity, relative market size, customer profile, customer problems and competitive landscape. 
•	Market Requirements:  Developed market requirements that framed market opportunity, proposed solutions, strategic alignment, value proposition and positioning. 
•	Strategic Planning: Developed the business case, business plan, product roadmap and platform release schedule. 
•	Product Requirements: Collaboratively developed the user stories, use cases, backlogs, workflows and wireframes. 
•	Software Development:  In an agile development environment, worked closely with UI design and development team to ensure optimal workflows, features and functions were developed and released on time.   
•	Cross Functional Team Management: Managed large cross-functional team. Developed, implemented and managed the full Product Development Life Cycle (PDLC), oversaw the Software Development Life Cycle (SDLC) and managed the enterprise project plan resulting in a tighter, accelerated and more efficient organizational go-to-market execution.  
•	Product Marketing: Developed compelling product value propositions and differentiated positioning statements that uniquely positioned the organization and platform from the cluttered competitive landscape.

Sr. Product Manager

DIRECTOR, PRODUCT MANAGEMENT  
Revised product line strategic vision and product roadmap.  Identified new $100M life time market opportunity. Managed large cross-functional and cross business teams. Revamped product offering and re-launched product line into newly identified market with a forecasted 54% compounded annual growth rate (CAGR). 
ACCOMPLISHMENTS	
?	Market Research: Conducted secondary and primary market research and identified niche market opportunities totaling over $100M within the existing ADP client base. 
?	Strategic Planning: Developed 3 year strategic business plan on how to increase product line market share and revenues.  
?	Product Roadmap & Requirements: Through focus groups, performed requirements gap analysis (i.e. “as is” vs. “to be”) that drove the product roadmap and product requirements needed to address and penetrate new target market segments. 
?	Product Life Cycle Management:  Leveraged product management best practices and Phase-Gate product development life cycle process to organize, streamline and accelerate the organizational go-to-market activities within and across business units.
?	Product Marketing: Strategically repositioned service from a “mundane back office service” to a “strategic must have” through compelling value propositions and product positioning. 
?	Revenue Generation:  Forecasted product penetration estimated to deliver a 54% revenue CAGR over a 5-year period vs. historic 3-5% growth rate.

Director, Product Management

DIRECTOR, PRODUCT MANAGEMENT
Led large cross-functional team in the definition, development and launch of industry leading business continuity (i.e. mass emergency and IT event notification) solutions for education, government and private sectors. 
ACCOMPLISHMENTS
?	Process Management: Leveraging product management best practices, changed ad hoc process of chasing too many ideas, no project criteria and numerous failed launch attempts into an organized, methodical and disciplined approach to evaluating opportunities.
?	Product Life Cycle Management: Defined and implemented a customized product development life cycle process that eliminated chaotic and ad-hoc product launches, drove organizational consensus, streamlined and accelerated the go-to-market process. 
?	Software Development: Helped transition from Waterfall to Agile development methodology that accelerated product development and provided continuous improvement that led to better products and customer outcomes. 
?	Product Roadmap: Built robust two year product roadmap and developed product features that helped position the organization as a leader in the business continuity industry.

Find out detailed information about Mauice Burrell,  in Carlsbad, CA

Mauice Burrell: in Carlsbad, CA

Mauice Burrell

EDmin.com

ADP, Inc.

MIR3, Inc.

Pepperdine University

University of Southern California