Sylvia Chen

Sylvia Chen

APAC Marketing Head | Business Strategist | Digital & Communications
Currently: Head of Marketing, APAC | India, South East Asia, Oceania at Leica Microsystems
Location: Singapore X1
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Driven data-centric marketer with more than 12 years of work experience, including 7 years in business-to-business technology marketing and over 10 years of digital marketing experience. Proven results and successes in developing and implementing strategic marketing programs geared towards increased growth and profitability. Strong international and inter-cultural experience working for multi-national companies including IBM, Siemens and NEC. Specialities: Demand Generation, Marketing Research, Website Design, Digital Marketing, Channel Marketing, Customer Insights and Data Analytics, Market Visibility, Campaign Design, Customer Reference Program, Event Management

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