Marketing & PR Manager

? Marketing and branding strategy 
? PR, communications and media relations management
? Ability to articulate complex event roles, functions and strategies to subordinate staff and promotional partners to achieve successful execution
? Press and promotional event development, implementation and organization
? Sponsorship acquisition
? Media center, press conference management and coordination
? Team management and training
? Resource administration

?	Successfully elevated and promoted brand image and awareness for Ferrari, Maserati, Lamborghini, and McLaren across ten dealerships nationwide, through innovative business marketing management and event production skills.
?	Expertly utilized strategic planning skills to implement high-end events while staying below budget to enhance brand awareness, client loyalty and business development.
?	Liaised and negotiated terms and cost with city government officials, local law enforcement and transportation companies in order to conduct monthly Lamborghini customer relation events, composed in average of 125 luxury vehicles and 200+ attendees.
?	Elevated marketing function, building synergy, participation, and drive among departmental staff.
?	Composed specifically targeted monthly newsletters for each brand and dealership nationwide, promoting an increase in sales and service revenues. 
?	Designed marketing and event collateral for each brand, increasing client acquisition, improving client experiences and generating additional revenue.  
?	Primary crisis management contact for each dealership.
?	Developed online keywords for  the optimization of SEO and SEM initiatives.

Find out detailed information about Alex Thompson, Marketing & PR Manager in Huntington Beach, CA

Alex Thompson: Marketing & PR Manager in Huntington Beach, CA

Alex Thompson

Ferrari and Maserati of Newport Beach

University of Kentucky