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Channel Marketing Manager III

Channel Marketing and Project Manager with sales background and 8+ years of sales and marketing experience. Focused on using multi-faceted project management skill set, innovative marketing solutions, and communication expertise to help brands gain mind and market share.

•	Currently managing development, production, and execution of in-store marketing materials for Boost Mobile, Virgin Mobile, and Broadband2GO products within ~3,000 Walmart and ~2,000 Target stores nationwide.
•	Utilize retail marketing to convey each individual brand and their core values by creating disruptive, engaging, and innovative in-store displays that work to capture customer’s attention, build awareness of products and offerings, and ultimately drive gross-adds. 
•	Led all retail marketing initiatives- including developing tactics; tailoring retail-specific messaging; communicating with internal and external stakeholders; and building planograms related to national launch of brand new Virgin Mobile Data Share offer.
•	Leveraged sales background during launch of Virgin Mobile Data Share to build and nurture relationships with national account manager, Walmart buyer, and Walmart Visual Merchandising Manager by maintaining routine meetings and open communications to ensure an efficient and successful product launch.
•	Previously managed all retail merchandising strategy, development, and execution for 9,000+ Indirect Channel locations: Launching over 300 separate tactics in support of two complete rate-card changes; various promotional offers; device launches; and multiple other marketing and business initiatives within a 9 month period.
•	Participate in quarterly budget forecasting and reviews, ensuring all strategic elements and expectations are in-line with tactical components. In 2014, assisted Indirect Channel merchandising in saving approximately $1.5 million by partnering with outside vendors to produce certain tactics.
•	Showcasing ability to proactively pursue incremental retail marketing assets by seeking out partnerships and pitching collaborative opportunities with vendors and device manufacturers (OEM). Leading to partnerships with companies such as Samsung, Sharp, LG, Kyocera, HTC, Motorola, and ZTE. 
•	Well-versed in creative briefing process, as well as displaying innate copywriting skills in order to create desired retail-focused marketing assets, while still taking advantage of collaboration with in-house creative and design team and outside vendors to produce world-class and award winning marketing materials.
•	Consistently manage weekly and monthly marketing communication vehicles: Such as planograms, merchandising grids, monthly sales and leadership calls, and sell-through meetings, in order to continuously represent all retail marketing interests within the larger enterprise.

•	Lead all messaging strategy initiatives and execution for complete overhaul of Boost Mobile brand strategy and rate card offer during Q3/Q4 2016. 
•	Primary brand steward and project team lead for all Boost Mobile brand activity, including initiatives across multiple consumer touch points, above-the-line media, social media, retail merchandising, local marketing, events, and sponsorships.
•	Manages agency partners in the development of brand strategies, creative manifestation, research/insights, and innovations.
•	Responsible for anticipating and predicting consumer needs and market landscape to form recommendations for marketing mix elements, messaging hierarchy and other business building initiatives. 
•	Lead briefings and concept presentations, while ensuring consistent brand identity and tone across all consumer touch points.
•	Coordinate with online & offline media teams for all campaign planning and production- from brief through execution and traffic of final marketing pieces.

Marketing Communications Manager III/ Brand Manager - Boost Mobile

•	Operated as Prepaid Subject Matter Expert for network escalation issues being initiated by the field sales team. Helped to design and implement new escalation path(s) for sales team to escalate issues and better use resources for research and diagnosis of issues.
•	Acted as Prepaid liaison during company-wide transition away from creating individual customer tickets for Network issues to marking issues with online application-Network Pinpoint. Project included reviewing post-paid training materials and communications to be adapted and used for entire Prepaid Sales team. Total project aimed to cut network ticket entries by ~60% and save Sprint Approx. $17M.  
•	Managed 3rd Party Unauthorized Distribution Audit- including managing relationship with third party vendor (Treadstone); negotiating contract; creating business case; and organizing cooperation between field team and vendor.
•	Responsible for Prepaid Unauthorized Chargeback process: Including facilitating and conducting research of ESNs to attempt to ensure program integrity in all sales channels; making decisions concerning the levying of fines; and processing chargebacks through the finance team. 
•	Responsible for Sales Operations mailbox, handling 250+ emails per week. Cross-functional issues ranging from individual customer escalations, to Master Agent Distributors requesting Finance and payment research. Maintained a 24-hour SLA, while ensuring all responses were consistent with training materials and conducive to propelling the Sales Team to create a better, more efficient, and overall pleasant brand experience. 
•	Continuously developed training documents and held training sessions for all teammates to ensure their capability to manage Operations Inbox and provide responses to all channels that assisted with issues.
•	Managed feedback loop in which Sales Operations responds to the Field Sales Team’s Weekly Updates including trending issues; thematic topics; and generalized questions. Spear-headed effort to utilize this communication channel to proactively communicate known issues to field sales team.

Project Manager II

•	Managed up to 175 separate retail locations through training, marketing, merchandising, and providing support in order to consistently achieve a minimum of 100% to quota of sales targets on a monthly basis.
•	Worked with all accounts to ensure proper representation of brand through merchandising, training, and conduct. 
•	Analyzed national and localized marketing and sales statistics in order to develop, implement, and successfully integrate sales and marketing strategies, while increasing market share 10% in less than one year.
•	Helped to organize, plan and seamlessly execute localized marketing events in order to increase sales while positively representing the Boost Mobile and Virgin Mobile brands within the community.
•	Trained and helped to assimilate new employees after merger between Boost Mobile and Virgin Mobile USA.

Territory Representative

Find out detailed information about Frank Fusco, Channel Marketing Manager III in San Clemente, CA

Frank Fusco: Channel Marketing Manager III in San Clemente, CA

Frank Fusco

Sprint

Sprint Corp

Sprint Corp

Sprint Corp

University of Pittsburgh