John Benigni
Web Content, Web Design, Digital Marketing and Social Media Specialist
Summary
I am passionate about all aspects of web technology, design, social media, and digital marketing. I have experience building, populating, and managing content for both large, consumer-focused, nationally branded websites (Better Homes and Gardens) as well as websites for nationally known non-profits (American Bar Association). In previous positions, my responsibilities have included the daily development and management of website, email campaign, and social media content via content management systems (CQ5/AEM, Interwoven/TeamSite, Umbraco, Drupal) and custom built pages primarily using HTML and CSS, as well as Javascript, PHP and jQuery. I have acted as the site production lead for complete cross-platform site transfers between content management systems and full website redesigns. I’ve also worked closely with editorial and marketing staffs to educate them about their options when it comes to optimizing the impact of web content on their targeted audiences, and have assisted them in running and interpreting web analytics reports using both Omniture and Google Analytics. My experience has taught me the importance of building strong lines of communication between web and technology departments, and the organization as a whole. Having an additional background in graphic design and advertising has allowed me greater insight to see large scale projects and individual tasks from multiple viewpoints, instead of limiting myself to a strictly technical side.