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Freelancer

I am passionate about all aspects of web technology, design, social media, and digital marketing. I have experience building, populating, and managing content for both large, consumer-focused, nationally branded websites (Better Homes and Gardens) as well as websites for nationally known non-profits (American Bar Association).

In previous positions, my responsibilities have included the daily development and management of website, email campaign, and social media content via content management systems (CQ5/AEM, Interwoven/TeamSite, Umbraco, Drupal) and custom built pages primarily using HTML and CSS, as well as Javascript, PHP and jQuery. I have acted as the site production lead for complete cross-platform site transfers between content management systems and full website redesigns. I’ve also worked closely with editorial and marketing staffs to educate them about their options when it comes to optimizing the impact of web content on their targeted audiences, and have assisted them in running and interpreting web analytics reports using both Omniture and Google Analytics.

My experience has taught me the importance of building strong lines of communication between web and technology departments, and the organization as a whole. Having an additional background in graphic design and advertising has allowed me greater insight to see large scale projects and individual tasks from multiple viewpoints, instead of limiting myself to a strictly technical side.

• Complete freelance projects for clients in fields ranging from real estate (McCaffery Interests), to non-profit (Academy of General Dentistry), retail (HHGregg), and consulting (VentureQuest, Ltd., LLC)  
• Build, design, and manage websites using HTML and CSS, as well as PHP and JavaScript
• Create SEO strategies using Google AdWords and Google Analytics
• Track website traffic trends using link tagging to quantify user entry point data
• Create logo designs and marketing infographics

• Maintain and update web content for the Tort Trial and Insurance Practice Section (TIPS) of the ABA through a content management system (Adobe CQ5/AEM), along with custom web pages built with HTML and CSS
• Create and execute HTML email marketing campaigns using LISTSERV email list management software
• Grow our presence and educate section members about social media outlets on Twitter, LinkedIn, and Facebook
• Film, edit, and produce member and committee videos to create and expand a YouTube presence
• Manage social media outlets using the Hootsuite dashboard
• Provide art and design work for the web; as well as for flyers, posters, brochures and other print work
• Monitored and interpreted web analytics from Google Analytics and Omniture
• Created analytic reports to utilize data for improvement of SEO and organic search listings
• Optimize user experience for 25,000 TIPS members
• Provide staff support for section committees at national meetings
• Research and purchase new tech equipment to keep our staff current

Technology Specialist

• Communicate with editorial, advertising, and development staffs to coordinate and produce online content for Meredith websites, including: Better Homes and Gardens, Parents Magazine, Every Day with Rachael Ray, Diabetic Living Online, Fitness Magazine, Ladies’ Home Journal, and Family Circle
• Produce site content through content management systems (Adobe CQ5/AEM and Autonomy Interwoven/TeamSite) as well as custom pages and microsites built using HTML and CSS
• Run website traffic reports and track user entry point data using Omniture marketing and analytics tools
• Oversee cross-platform site transfers between content management systems and the transfer of newly acquired sites
• Manage complete site redesign and architectural restructuring projects
• Responsible for assuring the quality and accuracy of content prior to publishing to the internet
• Retouch photography and create graphics for use on the web
• Train and supervise contract workers on software and business practices
• Was promoted internally during employment

Associate Online Content and Image Producer / New Media Marketing Web Producer

Find out detailed information about John Benigni, Freelancer in Huntington Beach, CA

John Benigni: Freelancer in Huntington Beach, CA

John Benigni

Independent Contracting

American Bar Association

Meredith Corporation

Drake University