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Executive Sales & Marketing/Business Development

Dynamic and creative strategic business to consumer developer with 30+ years of extensive experience leading high performing teams to develop and execute marketing, branding, digital platforms and SaaS sales solutions, licensing, which have consistently led to a significant improvement in business performance and substantial increase in revenue. Track record of adapting new technologies to dramatically improve internal systems while growing new business opportunities. Possess a vast network of relationships and 30+ years’ experience of effective collaboration with publishers, film makers, creatives, general and independent retail buyers, account development, distributors, and affiliate organizations of all sizes.  Love the outdoors and working with high energy people.

A service oriented firm which brings talent, technology, consulting and a network of relationships to help businesses increase effectiveness and reach desired goals.

Provided executive leadership and strategic business direction from it’s initial offerings to the sales, customer service and merchandising initiatives of the company.

• New category pioneered for audio bibles with over 100 million in sales for two brands

• Create innovative mobile engagement programs including first private film screening program driven by advertising sponsorships $600,000 annually.

• Develop and execute company digital marketing strategy translating into current client base and exceeding growth milestones.

• Develop a short and long term business plan for the brand that address product holes, new markets, distribution strategy and profit estimates leading to significant improvement in business performance.

• Promote products and identity of clients in competitive marketplace to increase market share and maximize profit.

• Collaborate with cross-functional teams to develop marketing plans and initiatives to increase sales, and brand awareness.

• Monitor market trends and oversee advertising and marketing activities to deliver the right content.

• Conduct weekly coaching sessions with employees to build motivation and selling skills, and to establish a conducive environment for knowledge transfer and sharing of best practices.

• Generate new sales by strategizing and implementing marketing campaigns focused on new market segments.

• First to market customized church bible app technology program repurposing content to drive revenue and audience engagement

• Direct to Consumer distribution system development

• Build and maintain positive business relationships and strategic partnerships with key industry leaders leading to increased sales and services for client acquisition.

• Accountable for the management of sales channels including customer service, sales teams including overall customer satisfaction rating of 98%+.

• Develop sales plan and projections in conjunction with allocation of resources to achieve goals.

• Bridge relationships to create digital distribution for content providers, distributors to client base, increasing sales revenues per client.

Developed company branding and online distribution model to be consistent with company message and vision

• Led all digital marketing initiatives including SEO, SEM, social media marketing, email marketing, and landing page optimization resulting in core company website rank peaking in the top 2% in the world in just 4 months.

• Consistently increased sales through the implementation of innovative strategies focused on enhancing public image and client relationships.

• Developed and expanded company direct-to-consumer model to increase add on sales to core company products; including product bundle sales, recommended sales, event sales and licenses.

• Organized and led 42 planned events at 42 mega churches with a combined 750,000 audience in attendance across the country hosting Jim Caviezel the actor (Person of Interest, Jesus in the movie The Passion of the Christ).

• Cultivated and maintained client relationships, led the acquisition of new products and annual planning.

• Actively participated in corporate budget planning and implementation.

• Reviewed new technologies to keep company at the forefront of developments in digital marketing and business improvements.

Executive Vice President

Developed and oversaw brand strategies executed for all corporate author and Bible brands with 20% bottom line growth.

• Directed all publishing products & marketing support teams to assign and maintain annual budgets and deliver title specific campaigns on time and with measurable results through all forms of media.

• Developed and implemented action plans to increase productivity, client relationships, strategic partnerships to ensure category maximization and highest visibility in the market for company brands/products.

• Oversaw the design and implementation of a multi-tier user interface budget system to track and manage all expenses by projects, categories and summarize for analytics/efficiencies.
• Organized and conducted quarterly sales and marketing meetings with sales, marketing teams, publishing, and author management teams.

• Led national research project and re-branding of the New King James, New Century and other Bible translations for the company resulting in 20% growth to bottom line growth to prior sales.

• Developed Bible re-categorization programs tailored specifically by insights to fit customer profile needs and market positioning.

• Traveled and/or hosted annual meetings with each of the corporate brand's authors/agents to maximize future sales initiatives.

• Made interactive presentations to all Trade and Mass key retail accounts, and conducted sales training/ presentations to phone and field teams.

• Oversaw all trade show event activities and media efforts associated with company presence and execution

VP of Brand Strategy & Marketing

Find out detailed information about Rodney Hatfield, Executive Sales & Marketing/Business Development in Misison Viejo, CA

Rodney Hatfield: Executive Sales & Marketing/Business Development in Misison Viejo, CA

Rodney Hatfield

SERV OTHERS, LLC

Sound Enterprises

Thomas Nelson Publishers

James Madison University