Creative Agencies

Fashion

Social media

Food

And mentoring children

I’m a passionate, hard-working, innovative Marketer who loves to build strategic multi-media campaigns and general marketing programs from the ground floor. Helping my clients and companies grow their brand footprint online and offline is what I love to do. My extensive background in Marketing, Advertising, and Social Media taught me how to put together an effective and efficient marketing plan based on the right audience, the right medium, and the right creative. In today’s changing landscape, technology has both hindered and helped people connect with each other, and with the companies and brands around them. My ultimate goal is to be a company’s brand ambassador – the Marketer who helps a company rise above the noise from a challenger brand to #1 in their industry.  My passion to get the job done, coupled with my experience, unique skill set, strategic ideas, and transparency – will help your company get there.

Executive Profile:
Creative, strong, thought leader who is strategic, innovative, and resourceful in leading Marketing, Advertising, and Social Media efforts within an organization. Proven ability to drive sales gains and increase brand awareness. Results include:

o	Tripled Hispanic customer sales/traffic for national client’s restaurants within the Miami DMA.
o	Attracted over 1,000+ event attendees based on a well-executed, innovative marketing plan.
o	Increased job applications by 42% utilizing digital advertising and social media strategies.
o	Achieved page 1 Google rankings for one employer through dynamic social media efforts.

Built and led internal team to improve the company’s overall branding and marketing efforts. 
Highlights:
?	Responsible for all brand marketing efforts: oversaw the strategy, creative direction, and implementation of all brand marketing efforts.
?	Launched company’s social media presence and led the company’s social media taskforce to develop engaging social media content and achieve social business objectives.
?	Led and directed the Digital Engagement / Marketing team on all marketing projects for the company such as sales marketing requests, marketing campaigns, videos, promotional materials, and product photo shoots.
?	Project lead on the development, curation, and implementation of product detail information for company’s top 5% of products on the company’s online ordering system.
?	Pioneered the development of company brand guidelines, presentation templates, and style guides to ensure the company’s brand identity is upheld and adopted throughout the organization.
?	Key liaison for digital agency of record, Genuine Interactive; managed the daily development and content creation of new company website, labattfood.com, which won the 2015 Gold Communicator Award of Excellence.
?	In-house Media Planning & Buying expert; developed digital and social ad campaigns that increased job applications by 42%.
?	Designed and implemented online advertising campaigns for Land O’Lakes, Tyson Foods, and Heinz to increase online product purchases among customer base.
?	Successfully planned and executed customer-centric company events to increase company’s overall brand awareness and thought leadership within the foodservice industry.

Digital Engagement Lead / Marketing Lead

Highlights:
?	Guided the marketing, research, and strategic direction of Univision 41 / TeleFutura 17 by producing compelling, innovative sales presentations to persuade potential advertisers to include the stations as part of their overall marketing campaigns.
 ?	Oversaw department of 2 staff members in developing all marketing, research, and periphery tools for the station’s sales team in an effective and time efficient manner, which led to the station’s stellar sales performance in 2012 – capturing 24% share of all TV expenditures in the market.
?	Aided the News Director in identifying weaknesses within our local programming, which enabled the team to improve internal processes and led to the station garnering the #1 Late Newscast in San Antonio during the July and November 2012 sweep periods.
?	Participated in company taskforces and the Greater Chamber of Commerce Marketing Committee to counsel team members on marketing and advertising best practices. 
?	Selected by the San Antonio Hispanic Chamber of Commerce to be in the Steering Committee for the Mexican National Economic Impact Study.
?	Founded a social media taskforce to implement, monitor, and brand the TV stations’ social media presence on Twitter and Facebook, which tripled in growth in one year and later adopted by several Univision O&Os throughout the US as a best practice.
?	Designed marketing flyers, advertisements, brochures, and wrote press releases to further elevate the station’s brand equity within the San Antonio community.

Marketing & Research Director

Provided national clients (Burger King, Western Union, and MillerCoors) with Hispanic media planning & buying counsel. Produced media plans with limited Hispanic budgets to increase brand awareness and maximize sales.
?	Presented marketing plans at Burger King DMA meetings throughout the US to influence key decision-makers to invest in Hispanic local media.
?	Key player on the Miami marketing plan, which acquired $1.5 million in local franchisee funding, and voted “Most Impactful Plan” at the 2005 Burger King Global Convention.
?	Worked closely with the Burger King Executive Marketing team and supervised the coordination and execution of all media added value opportunities.
?	Effectively collaborated with team members, agency partners, and media vendors to develop successful and unique marketing plans and added value promotions.
?	Consistently sought to improve processes and streamline workflow; developed planning guides and training manuals for team members and associates.

Media Supervisor

Find out detailed information about Aimee Coleman,  in San Antonio, TX

Aimee Coleman: in San Antonio, TX

Aimee Coleman

Labatt Food Service

Univision Communications

Bromley Communications

University of Texas at Austin