Melissa Sistar

Melissa Sistar

Digital Marketing Manager
Currently: Segment Development Manager, Marketing at Lytx Inc.
Location: Encinitas CA
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Summary

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A passionate, highly technical digital marketing professional with 10+ years experience developing and executing effective strategic digital marketing go-to-market plans for B2B and e-commerce companies. Steward savvy, performance-driven digital marketing plans to reach and engage key audience segments of potential/current customers that fulfill business goals and objectives. Specialties: -Data Driven Digital Campaign Planning, Optimization & Project Management -Strategic Online Marketing, Audience Segmentation -Demand/Lead Generation, Lead Nurturing -Search Engine Marketing (SEM) -Search Engine Optimization (SEO)/Social Media -Pay-Per-Click Advertising (PPC) -Online Brand Reputation & Brand Management -Conversion and Sales Funnel Analysis, Testing & Optimization -Content Strategy Development and Email Marketing Automation

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