Creative Agencies

Lifestyle

Health & Fitness

Segment Development Manager, Marketing

A passionate, highly technical digital marketing professional with 10+ years experience developing and executing effective strategic digital marketing go-to-market plans for B2B and e-commerce companies.

Steward savvy, performance-driven digital marketing plans to reach and engage key audience segments of potential/current customers that fulfill business goals and objectives. 

Specialties: 
-Data Driven Digital Campaign Planning, Optimization & Project Management 
-Strategic Online Marketing, Audience Segmentation
-Demand/Lead Generation, Lead Nurturing
-Search Engine Marketing (SEM) 
-Search Engine Optimization (SEO)/Social Media
-Pay-Per-Click Advertising (PPC) 
-Online Brand Reputation & Brand Management
-Conversion and Sales Funnel Analysis, Testing & Optimization
-Content Strategy Development and Email Marketing Automation

Orchestrate strategic marketing plan that cultivates expansion into new target segment. Formulate content marketing plan that creates demand, leads and sales growth by effectively communicating products and services that have been tailored to the target segment’s specific needs.

Find out detailed information about Melissa Sistar, Segment Development Manager, Marketing in Encinitas, CA

Melissa Sistar: Segment Development Manager, Marketing in Encinitas, CA

Melissa Sistar

Lytx Inc.

Baker College