Health & Fitness

Marketing Manager

I'm a marketing professional with experience in managing a creative team of designers and writers to build a brand and ensure its consistency and representation. I excel when working as part of a team to achieve a common goal and am excited and motivated by challenges and learning experiences.

• Manage creative team of web, multimedia and graphic designers
• Develop and execute large-scale internal and external communication plans for all promotions, incentives, company initiatives and time-sensitive information 
• Direct and manage LifePharm philanthropy efforts and communications
• Work closely with the Vice President of Sales and Vice President of Business Development to generate solutions and plans to increase sales customer retention
• Ensure the articulation of desired image and position of the company and its brands
• Oversee consistent communication of the company brand to all stakeholders, both internal and external
• Guide production of all sales trainings, tools, videos, recognition campaigns and promotions
• Work with in-house teams to assure directors, managers, and staff are briefed, updated and trained on all marketing initiatives
• Manage all marketing and event budgets as approved
• Coordinate the design and creation of all company print and electronic materials, such as brochures, website copy and business development tools
• Write and edit communications and copy across multiple platforms, including web, email marketing and print
• Work with Vice President of Operations to develop, communicate and execute global incentives and promotions to drive engagement and sales

• Manage all marketing projects from inception to completion
• Serve as project manager to a creative team of web, graphic and multi-media designers in a fast-paced deadline driven environment
• Manage timelines while ensuring completeness and correctness of all marketing deliverables
• Develop and execute large-scale internal and external communication plans for all promotions, incentives, company initiatives and time-sensitive information 
• Work with Director of Marketing to develop, communicate and execute global incentives and promotions to drive engagement and sales
• Work with vendors and service providers to secure best pricing on print and web materials
• Create and work within assigned budgets
• Write newsletter and all global communications via email and web to over 100,000 customers on a weekly basis
• Turn ideas and bulleted lists of concepts into concise, compelling written materials that address intended audience, tone and brand personality
• Collaborate closely with CEO and executive team on product development collateral and positioning for three successful product launches
• Create unique and engaging content for flyers, brochures, web banners and across all social media channels

Marketing Project Supervisor/Senior Copywriter

Find out detailed information about Julie Katsnelson, Marketing Manager in Rancho Santa Margarita, CA

Julie Katsnelson: Marketing Manager in Rancho Santa Margarita, CA

Julie Katsnelson

LifePharm Global Network

LifePharm Global Network

University of California, Irvine