Fashion

Lifestyle

Outdoor

Analytics

Thought leadership

Creative trends

Technological trends

Global economics.

Consulting

Goal focused marketing executive with 15 years of progressive technical, creative, and managerial marketing responsibilities. Consistent track record of hitting growth targets through strategic vision, planning, accountability. Data driven marketing technologist with a solid understanding of the digital assets needed to execute marketing strategies and build better customer experiences.  Skilled communicator capable of connecting with internal stakeholders and external audiences in a variety of mediums. Respected as a dynamic leader skilled at building, developing, and leading effective teams.

Grew online presence for serveral small businesses from zero visibility to top 3 spots in terms of reach in their vertical. Increased conversion and overall sales lift across several business by employing time tested usability, pricing, and merchandising strategies.  

Delivered strong branding and core messaging for a broad spectrum of organizations including retail, professional services, and education

Responsibilities included: 
Customer acquisition
Multi-Brand and Channel Management
Strategic Planning
Content Marketing
Product Stakeholder
Web and Business Analytics
Budgeting & Forecasting
Departmental Lead

Lead all earned marketing efforts for company's portfolio of web properties. Work cross-functionally with  other department heads as a product stakeholder, solving complex issues intersecting marketing, consumer experience, usability, and product development. 

Increased customer acquisition by 170% over prior year through growing search & social reach by 70%. Improved effectiveness, morale, output, and creative quality through evaluating, restructuring, and re-training a team of 10.  Established KPIs, analytics, and reporting providing actionalble insights leading to our success. 

Established the company's adoption of qualitative data in product development though spearheading our User Experience (UX) program. Sourced and integrated talent for these efforts. Drove initial product usability improvements of 9%

Director of Digital Marketing and Communication

Drive inbound marketing and SEO efforts for the company’s floral business; ProFlowers.com, ProPlants.com, and FloristExpress.com. P&L responsibility for an 8 figure budget

Strategize, produce, and promote engaging, on-brand content that drives traffic and brand affinity with target personas while working across Social Media, Creative, Marketing, and outside agencies

Align content marketing efforts with those of SEO, leveraging opportunities for search, keeping stewardship of the brand, and evolving thoughts on what content looks like and in what context its used 

Continually work to future-proof the organic search program through an evolving strategy that considers what search engines deem important; links, social signals, content and architectural best practices 

Develop and manage direct response campaigns that fulfill the current business need; LTV, immediate margin, oversupply, top or bottom line growth

Optimize channel efficiency though the conversion funnel by testing and analyzing CRO initiatives 

Evaluate, hire, develop, and lead outstanding marketing talent. Lead a full-time in-house team, and short-term teams tasked with special growth initiatives

Evaluate and select agencies/vendors. Negotiate terms and contracts. Work closely with these partners to ensure effectiveness and accountability.

Forecast and budget at quarterly, annual, and 18 month levels. Consistently grow the business and meet or exceed plan

Digital Marketing Manager

Led all marketing and creative for company’s B2C business, a fifteen unit retail chain. Channels and programs managed included email retention, direct mail, outdoor display advertising, TV, Radio, partnership marketing, product development, product marketing, point of purchase programs, and web marketing.

Conceptualized campaigns, creative, and messaging reflecting the brand. Worked with a host of vendors to produce real and digital collateral including post cards, outdoor signage, point of purchase displays, menus, email templates, videos, and scripts. 

Overall execution contributed to taking the company from double digit loss to 4% annual growth while beating national competitors.

Consistently increased seasonal product sales over a three year period, averaging 37% growth through, improving merchandising, collateral, field execution, and SKU optimization. Maintained target COGS and mitigated increases in packaging cost by 9% through proactively negotiating and managing with vendors

Developed incremental revenue streams though leading the business’ online strategy; integration of an e-commerce platform, fulfillment system, and digital marketing that included SEM and SEO.

Marketing Manager

Find out detailed information about Patrick Vincler, Consulting in San Diego, CA

Patrick Vincler: Consulting in San Diego, CA

Patrick Vincler

Product and Digital Marketing

The Control Group

Provide Commerce (ProFlowers.com)

Jacques Gourmet

San Francisco State Univerity

San Francisco State University