Fashion

A forward-thinking and results-oriented designer, with extensive experience in design management, market research and analysis, market trends, merchandising, and apparel development. An integral team member, who guides colleagues toward best practices that support an organization’s growth efforts. Adept at identifying fashions that will garner increased market share and customer appeal.

Researched and identified trend direction
Created seasonal color palettes
Sourced fabrics and trims
Supervised patternmakers, cutters and sample sewers
Executed development of samples for monthly markets
Devised style plans / designs according to sales needs and emerging trends
Created hand / Illustrator sketches and linesheets
Constructed and presented concept boards to sales team and owners
Approved lab dips, strike offs, handlooms
Oversaw fit process
Performed market analysis and competitive shopping
Shopped Europe and local market for seasonal inspiration
Communicated with factories on development
Produced 100+ styles of tops and dresses monthly for market week

Senior Designer

Collaborated with buying and production on finalizing styles/colors
Created concept boards
Developed sketches and linesheets
Created detailed tech packs in PLM
Approved lab dips and strike offs

Freelance Designer

Translated trends into brand appropriate designs
Sourced new fabrics / trims and developed embellishment techniques, prints & graphics
Prepared sketches with callouts for technical designers
Performed CAD work
Built detailed tech packs in PLM
Partnered with factories on initial costing
Reviewed protos, fit samples, pp samples and TOPs
Prepared linesheets

Designer

Tory Burch
Macy’s – Maison Jules
Tommy Hilfiger
Bonobos
Oshkosh B’Gosh

Independent Design Consultant

Researched and created designs / artwork to support concepts
Researched trend services and shopped retail markets for color and inspiration
Produced layouts and pitched colors for print / pattern
Developed seasonal color palettes
Attended fit reviews
Created inspiration, color, and print and pattern presentation boards
Rigged rooms to present initial concept through final product to buying team
Communicated with vendors and overseas factories for sample development and fabrics / trims
Prepared design tech packs
Approved lab dips, strike offs, shade bands, and fabric / trim qualities
Reviewed aesthetic samples and TOPs
Designed collections that generated $350,000,000 in revenue

Find out detailed information about sharon lai,  in pasadena, CA

sharon lai: in pasadena, CA

sharon lai

Miken Clothing

Old Navy

New York Brand Studios / Mix (A Joe Fresh Division)

Various Companies

Walmart Inc.

Various Companies

Fashion Institute of Design & Merchandising

Tufts University