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Senior Retail Buyer/Merchandiser

I essentially created the position of buyer for our 21 DTC D|Store locations and new DTC online website. Three main points:

1.	Six years ago, with the head of retail operations, I began to manage stock by teaching myself Excel so that I could calculate the correct assortment of SKUs for each store based upon sales data. Over the years, I have developed systems using Excel to reduce the stock in storage at each POS and increase turns and also effectively monitor and transfer slow-moving products within the network or send to our D|Garage outlets. I also began to work in conjunction with our web team on a new online sales platform and now have systems in place for website stock management that I oversee.
2.	I developed a team atmosphere within the D|Stores by inviting managers to the corporate office annually and training them to be more responsible for their stock, utilizing the systems I had put in place.
3.	I contacted ancillary brands such as OGIO Midland, Cardo, GoPro, and ABUS in order to complete the range of products offered to a motorcycle consumer at our D|Stores. I also performed market studies to confirm that the helmet is the most often requested piece of gear at motorcycle shops and so I contacted Arai, Schubert, and HJC and created commercial agreements with them to sub-distribute their products throughout our brick and mortar points of sale. I also worked in conjunction with Regenesi to create unique lifestyle products that use pieces of vintage leather race suits previously worn by our famous sponsored athletes.

Over the last four years I also developed what began as a Made to Measure service into our Custom Works Department. I streamlined operations by creating guidelines and systems and created a unique structure for all the select stores involved in the project. I have increased the numbers and margins year to year. I expanded the service throughout Europe and worked with our USA subsidiary to create what is now known as the Annual North American Custom Works October Tour. I began in 2012 with the 3 D|Store locations we own and operate, and then grew it over the last 3 years to where we now will be traveling to 11 major cities and hosting Custom Works (‘From Measurements to Design’) events on 18 dates in 23 days.

Over the last six years I have learned to be effective in the use of software such as Excel, Word, PowerPoint, and Adobe Illustrator.


- Overseeing the management of retail inventory for Dainese S.p.A., including directing members of the retail office, the eCommerce department, and all DTC D|Store teams to best achieve sales goals and inventory levels
- Attending all internal and external sales presentations for the four different technical Dainese apparel lines (motorcycle,ski, mountain biking, equestrian), for the in-house AGV helmet line, and for all ancillary brands
- Forecasting and building main stocking orders across each internal and external SKU for the dainese.com online store and the 21 Dainese D|Stores in Europe and in the U.S.A. based upon regional needs and opportunities
- Analyzing sales results at each location to realize appropriate color, size, SKU segmentation in order to drive higher inventory turnover and then directing the Retail Department and DTC sites to distribute and redistribute product appropriately to achieve set sales goals for all styles at all 22 points of sale
- Enabling effective product flow strategies through effective communication with cross-functional team members
- Directing the Marketing Department and DTC store managers to market and merchandise selected styles seasonally based upon cross-functional meetings and feedback from points of sale
- Collaborating with cross-functional team members and store managers to assess inventory needs and set floor plans for both existing locations and new openings, ensuring capacity is maximized and merchandising presentations are productively filled
- Pursuing partnering opportunities, aligning with ancillary licensed brands, and then purchasing and distributing inventory for the D|Stores using either internal or external fulfillment processes/ladders
- Creating markdown strategies and discount levels while maintaining margin objectives and moving any closeouts to the D|Garages
- Communicating product opportunities to PLMs and product knowledge to the stores and staff members
- Custom Works Department Responsible

Find out detailed information about Angela Trotto, Senior Retail Buyer/Merchandiser in Nanto, VI

Angela Trotto: Senior Retail Buyer/Merchandiser in Nanto, VI

Angela Trotto: Senior Retail Buyer/Merchandiser in Nanto, VI

Angela Trotto

DAINESE S.p.A.

Università degli Studi di Verona, Lingue e Letterature Straniere