Serena Petri


Strategic, results-oriented direct marketing leader with over 13 years experience creating digital, social, and E-commerce strategies to drive profitable business growth. Proven ability leading successful B2C marketing programs leveraging customer insights, analytics and optimization to drive customer acquisition and retention while delivering ROI. Passionate, collaborative leader with experience building strong teams and implementing organizational change. Key Strengths Launching and rejuvenating brands, increasing market share and channel sales. Developing and rolling out social media strategies that generate brand awareness and revenue. Strategically and rapidly growing E-commerce channels, delivering multi-million dollar revenue growth. Using analytics and customer insights to understand customer omni-channel shopping behavior. Leading cross department project teams to exceed company objectives. Strategic planning and implementation, leveraging strong understanding of business financials and budget management to achieve and maintain channel profitability. Applying extensive, comprehensive E-Commerce experience, effectively blending marketing, branding & technology. Creating and launching original loyalty programs that increase customer retention. Improving customer conversion by implementing customer file segmentation to increase personalization. Initiating catalog and retail marketing campaign/promotion strategies, execution and analysis to drive sales.