Jim Tsui

Jim Tsui

Creative Director
Currently: Freelance Art Director at Self-employed
Location: Gardena CA
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Summary

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Jim has 15 years of design and creative experience, with my his most recent focus in the Toy Industry working directly with global licensors as Creative Director of a licensed manufacturer. He ensured quality and innovation in the design and development of products, packaging and strategic marketing material for global brands such as NERF, Super Soaker, Marvel Super Hero Squad, My Little Pony, Equestria Girls, Littlest Pet Shop, and Play-Doh. Design, R&D and overseeing production were just a few responsibilities in his role as Creative Director. He maintained constant communication with executives and sales teams to identify current industry trends to conceptualize new products and product lines, organized and art directed photoshoots, analyzed retail space to understand and develop strong consumer experiences. He fostered the relationships with Hong Kong teams and factory engineers to maintain cost margins, testing requirements and quality control. He is a great team player, able to lead creative teams, and enjoy the hands on work to meet deadlines in a fast pace environment. He is committed to developing innovative and creative products and designs for the consumer while being inclusive of retail and company budgetary requirements.

Work Experience

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Interests & Groups

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INTERESTS
  • Photography
  • Woodworking
  • Dogs
  • Overlanding
  • Off-Roading
  • Motorcycles
  • Track days
  • Hiking
  • Camping
  • Backpacking
  • Traveling
  • Food
  • Cooking
  • Pizza
SPORTS
  • Snowboarding
  • Dragonboating
  • Paintballing
  • Cycling
  • Mountainbiking
GROUPS
  • no groups

Education History

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