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District Sales Manager

Passionate,  goal oriented and high energy marketing professional with 15+ years of progressive, successful experience in a variety of diverse corporate and regional environments. I am a hands-on manager who can clearly communicate my vision and related objectives to my peers and staff. I possess a strong track record of accomplishment in meeting goals and objectives as well as successfully building strong relationships, managing teams and consistently producing solid, measurable results while contributing to bottom line profitability.  Adept at:

Responsible for creating and executing strategic Marketing plans for 10 campuses. Objectives include meeting lead generation, enrollment and student start goals while driving local market awareness and community development initiatives that helped the company exceed EBIT goals by 40%.
•	Led effort to increase local campus and off-site event lead generation and enrollment growth of 40% year-over-year.
•	Partnered with admissions teams to improve lead-to-enroll conversion rate from 5.6 to 7.5% during the 2011 fiscal year.
•	Partnered with 10 Campus Presidents to identify individual campus business issues, set strategic goals, monitor and respond to competitive threats, create tactical plans and deploy the necessary resources to meet their respective campus EBIT goals.
•	Managed the marketing plan development and execution for the new Dallas metro campus that exceeded lead generation and enrollment goals for the grand opening and beyond.
•	Worked in tandem with Digital Marketing team to drive 15% increases in traffic and 8% in enrollments at our campuses. 
•	Held P&L responsibility for marketing budget dedicated to the ten campus locations
•	Worked with national properties such as Monster Jam, Super Cross and Formula Drift to negotiate sponsorship agreements, develop tactical activation plans and manage the execution of sponsorship components to meet stated objectives.
•	Hired and managed a promotions agency to develop a campus tour program that increased High School field trips at a pilot campus by 100% year-over-year that ultimately generated and additional 65 enrollments and 40 new student’s starts in the first year.

Director of Marketing

Responsible for setting strategic direction, tactical approach and directing execution of all local marketing and events for the company.
•	Directed growth of Local Marketing program that has generated sales growth from $15 to $50 million in four years.
•	Budget responsibility of $5 million annually with staff of 10.
•	Using market research as a guide we developed and launched several new national store promotions that regularly generated incremental sales in excess of $1.5 million per event.
•	Partnered with merchants, internal creative team and communications to generate vendor funding, with companies such as P&G, and promote “events” in monthly circulars, direct mail, public relations efforts and through other collateral materials used at store level.
•	Drove significant promotional awareness and conversation through the use of digital marketing tactics prior to having a digital marketing team.
•	Worked extensively with field operations, acting as a gatekeeper, and creating new marketing training programs for operations that raised awareness and educated the field on how Local Marketing will drive sales.
•	In partnership with San Diego Padres, successfully managed Petco Park naming rights sponsorship promotion development and execution.

Directed all sales, marketing and communication activities to drive franchise sales and overall store revenue.
•	Developed marketing strategy that drove brand awareness and generated 4-5 franchise sales monthly.
•	Developed marketing plans for 40 franchise owners.
•	Hired and developed a 5-person marketing department that oversaw a franchise sales revenue increase of 50%.
•	Created marketing, sales and merchandising training module and trained 50 new franchise owners.

VP of Marketing

Directed marketing and advertising strategy and plan execution for 700 store retail network.
•	Managed $75 million print advertising and local store marketing budget designed to build brand awareness and drive incremental traffic and sales at stores. 
•	Helped company achieve double digit comparable store sales growth. Highest year increase 18%.
•	Developed and managed execution of marketing plans for up to 120 new store openings annually.
•	Developed an under-performing store strategy and plan that grew comparable sales in those stores by 8% over a two-year period.
•	Successfully created and managed the company’s competitive tracking, budget decision making and creation/execution of competitive response initiatives. 
•	Managed a team of 13 marketing and promotion professionals 
Director of Marketing Promotion (1994-1996) Framingham, MA. 
Directed all broadcast advertising, print advertising, sports marketing and local marketing for 500+ store retail network.
•	Successfully managed a $55 million broadcast and print advertising budget designed to drive brand awareness and loyalty, increased traffic and double-digit comparable store sales.
•	Directed $4 million local store marketing budget along with regional operations teams to increase store traffic, drive incremental sales and build goodwill in individual store markets.
•	Directed the activities of external media buying agency that achieved 13-18% sales increases.
•	Managed development of company-wide sports marketing program, including negotiation of Staples Center naming rights deal, designed to achieve a significant increase in brand awareness and equity.

Find out detailed information about Stuart Broadhead, District Sales Manager in Orem, UT

Stuart Broadhead: District Sales Manager in Orem, UT

Stuart Broadhead

Aflac

Universal Technical Institute

PETCO

Image Arts Etc.

STAPLES Inc.

National university