Lifestyle

Outdoor

Snow

Swim

Key Account Manager

•	My 25+ years of experience representing leading national brands such as Wigwam Mills, Asics, REVO, Timberland and CW-X, has provided the opportunity to work closely with senior management teams to implement brand initiatives and marketing strategies.   

•	My long tenure in the Northwest and work with a broad range of accounts help brands gain greater equity positions. By knowing my accounts personality and that of their customers, I am able to create the appropriate product mix and elevate the brands position.   

•	My menu of key accounts include REI, Eddie Bauer, Costco, and Amazon.com.  I have an intimate working knowledge of their systems, requirements, buying timelines and their product managers.  I have a long history with independent run and outdoor specialty accounts. They create a strong foundation and provide stability to all brands.  My key role is to provide economic opportunity and optimal positioning for the brands I represent. 
Accomplishments:
•	 Opened, managed and expanded Costco, Wigwams largest account. Volume grew from $250,000 to $2,750,000. 
•	Increased ASICS volume from $225,000 to $5,000,000 over a 10 year period.
•	Was appointed Timberlands first independent sales agency and challenged to provide entry into the competitive Specialty Outdoor Channel.  Opened REI and a host of specialty outdoor accounts.  
•	Was second U.S.agency appointed to CW-X upon their entrance into the U.S. market in 2003. Volume expanded from $0 - $2,200,000. 
•	Established strong, durable and productive relationships with Amazon.com. 


Integrate my experience and expertise to develop a collaborative and comprehensive sales strategy for key accounts.  Have opened Amazon.com and REI during my short tenure.  I have grown Amazon by 200% since opening in 2013.  REI has grown 125% since spring 2013.  Both accounts require a holistic management model aimed at building brand equity and line expansion.  My lengthy territory tenure has been significant in the landing and ongoing management of these key accounts.

•	I provide strategic selling efforts to national accounts: REI, Amazon.com. 
•	Run and Outdoor specialty are our primary channels. 
•	I have represented CW-X since they first expanded into the US market in 2004. At that time, our brand assets like "Support Web" and "Targeted Compression" were a completely new technology.  This provided an exciting opportunity to create a whole new market. This required endless patience and a deep belief in the brands potential and the strength of the management team. 

•	Today, CW-X is the #1 tight brand in the Specialty Run channel. In the Northwest, we enjoy a 75% channel penetration and have delivered growth each and every year.

Northwest Sales Agency

Jim Benge & Co. is a multi-line Independent Sales Agency.   A veteran Northwest agency providing manufacturers with access to key accounts through our well developed relationships with key national accounts like REI, Amazon,com, Eddie Bauer, Costco and a broad range of specialty independent retailers.  We develope unique regional stragegies for each brand we represent. Our primary channels are Outdoor and Specialty Sporting Goods.

Principal

Find out detailed information about Jim Benge, Key Account Manager in Seattle, WA

Jim Benge: Key Account Manager in Seattle, WA

Jim Benge

Vapur, Inc.

CW-X

Jim Benge & Company

Oregon State University