Jim Benge

Jim Benge

Principal - Jim Benge & Company
Currently: Northwest Sales Agency at CW-X
Location: Seattle WA
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Summary

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• My 25+ years of experience representing leading national brands such as Wigwam Mills, Asics, REVO, Timberland and CW-X, has provided the opportunity to work closely with senior management teams to implement brand initiatives and marketing strategies. • My long tenure in the Northwest and work with a broad range of accounts help brands gain greater equity positions. By knowing my accounts personality and that of their customers, I am able to create the appropriate product mix and elevate the brands position. • My menu of key accounts include REI, Eddie Bauer, Costco, and Amazon.com. I have an intimate working knowledge of their systems, requirements, buying timelines and their product managers. I have a long history with independent run and outdoor specialty accounts. They create a strong foundation and provide stability to all brands. My key role is to provide economic opportunity and optimal positioning for the brands I represent. Accomplishments: • Opened, managed and expanded Costco, Wigwams largest account. Volume grew from $250,000 to $2,750,000. • Increased ASICS volume from $225,000 to $5,000,000 over a 10 year period. • Was appointed Timberlands first independent sales agency and challenged to provide entry into the competitive Specialty Outdoor Channel. Opened REI and a host of specialty outdoor accounts. • Was second U.S.agency appointed to CW-X upon their entrance into the U.S. market in 2003. Volume expanded from $0 - $2,200,000. • Established strong, durable and productive relationships with Amazon.com.

Work Experience

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Business Development Manager - Outdoor & Bike  

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