Marc McCarthy


I'm an innovative, collaborative result driven leader who has directed highly successful integrated media relations, public relations, and marketing communications campaigns, operations and teams, of all sizes, for diverse global brands represented in consumer products, entertainment, high tech, health and advocacy. Throughout my career, I have maximized my broad experience in conceiving and executing newsworthy campaigns and movements that have had a dramatic impact on business growth, and with influencers and consumers. Recently, my expertise played a key role in helping establish the St. Baldrick’s Foundation as a leader in funding cutting edge pediatric cancer research. Under my stewardship, media impressions increased from 87 million in 2009 to more than 2.6 billion (as of July 2014), the Foundation became a key media voice of authority on childhood cancer, and donations grew from more than FY $16 million in 2009 to more than FY $37.5 million in 2014. I co-negotiated the joint $14.5 million Stand Up To Cancer-St. Baldrick’s first-ever Pediatric Cancer Dream Team, and anchored an aggressive content driven digital strategy – spreading targeted “viral” buzz across all networks, driving SEO enabling the Foundation to rank well ahead of its competitors. I’m known for building new groups and transforming under-performing groups into cohesive, successful teams, and for driving collaborative cross-functionality to meet business objectives. I have elevated executive, organization and company identities to top market positions through strategic vision, purpose and perspective in today’s highly fluid media environment. Key areas of strength: • Consumer & Business Public Relations • Corporate Communications • Strategic Media Relations • Partnership Collaboration • Brand / New Product Launches • Special Events • Digital Marketing Communications • Crisis Management • Company Spokesperson • Video & Print Creative and Production Please contact me at [email protected]