Creative Agencies

Tech

Senior Marketing Manager

A highly effective, business savvy leader with over fourteen years of solid and diverse marketing experience.  Offer exceptional project management and strategy implementation to contribute to company economics and efficient marketing execution.  Adaptable to changing environments and conflicting situations. 

Core competencies and transferable skills include:

Digital and Social Marketing
Strategic Planning 
Marketing & Brand Management 
New Product Development & Introduction 
Promotional Campaign Management 
Creative Direction 
Project Lifecycle Management
Competitive, Market & Financial Analysis 
Price Modeling 
Collateral Development 
Public, Media & Agency Relations 
Media & Print Buying 
Communication & Organizational Skills 
Team Building & Leadership



Senior Marketing Manager, Retail Digital and Social Media (2015-current)
Lead the strategy and execution of the digital and social media marketing activities for the U.S. Retail marketing organization.  Drive online display campaigns through mobile, video, desktop and social to increase retail store sales.  Collaborate with the global, regional and .com teams to build and deploy media plans to create meaningful connections through the broad customer base.  Design and execute social media plans for retail, including collaboration within traditional marketing efforts through the agent base, global social teams, and general marketing integration.
Financial Highlights:
•	Contributed to an 11.8% increase in transaction growth in Domestic Money Transfer
Operational Highlights:
•	Using Facebook Direct Response marketing, achieved a 13,750% increase in response rate vs. Facebook’s average response rate (2.77% vs. .02%)

Senior Marketing Manager, Global Shared Value (Prepaid) Services, CRM & Loyalty (2010-2011, 2013-2015)
Developed and executed marketing programs related to the U.S. Prepaid card business, to ensure new customer acquisition and increase existing customer usage.  Developed retail marketing strategies to increase in-store product retail sales with customized merchandising elements and in-store POS materials. Executed online marketing programs including display, mobile, acquisition, search, social and SEO to optimize across the digital space.   
Created multi-level customer relationship management programs for current and acquired consumers. Evaluated and executed ongoing CRM testing and opportunities including trigger and path-modeling.  Built analytics to create layered loyalty mechanisms for high-value consumer base. Analyzed and evaluated the CRM program for ongoing optimization and customization opportunities based on sales and customer engagement.  
Financial Highlights:
•	Increased prepaid card sales by 70% with the launch of a new prepaid card pricing system.
•	Increased transactions and revenue per registered customer through more engaged emails per customer type.
Operational Highlights:
•	Developed a multi-channel, multi-tiered automated testing platform for Western Union and 3rd party offers to measure engagement and retention within the customer base.
•	2014 PayBefore Award Best in Category Winner for Best Dressed (packaging design).

Analyzed, created and developed the key promotional marketing opportunities across the Americas Retail chain.  Partnered with each Direct to Consumer division to ensure collective and cross-channel promotional activity and activation, including the first retail email platform for customers acquired at retail.  Developed and aligned key product stories across brand marketing to drive integrated seasonal marketing programs for all retail channels. 
Oversaw the direction and development of store specific marketing programs, including key activation strategies across Crocs consumer base both in-store and out of store. 
Financial Highlights:
•	Assisting in Crocs, Inc. hitting $1 billion in sales in 2011.
Operational Highlights:
•	Developed multi-tiered marketing campaigns for different store types across the retail environment based on store sales, product type, and specialty.

Retail Marketing Brand Manager

Developed and executed marketing programs related to the U.S. Prepaid card business, to ensure new customer acquisition and increase existing customer usage.  Developed retail marketing strategies to increase in-store product retail sales with customized merchandising elements and in-store POS materials. Executed online marketing programs including display, mobile, acquisition, search, social and SEO to optimize across the digital space.

Senior Marketing Manager - Prepaid Services

Managed the grand opening executions for all new store growth, as well as current store base and conversion markets.  Worked with the VP of Marketing and the Media Manager on the strategy of new store marketing plans and annual execution elements, including all traditional forms of media, print, direct mail, acquisition, online, social media, visual merchandising, outdoor and localized branding efforts.  Developed and managed chain-wide direct mail efforts, including the development, tracking and analysis of trigger and acquisition marketing programs. 
Financial/Operational Highlights:
•	Generated a 20% increase in YOY sales after retrofitting the Denver-area stores with new categories and a new store design, accounting for the largest increase in transaction counts to date.

Marketing Manager

Designed and rolled out strategic marketing plans and actionable calendars for three franchised and licensed bagel brands. Conducted market analysis to identify main competition and key restaurant industry trends. Leveraged market intelligence and consumer insights to facilitate the development and introduction of new business lines. Partnered with the internal finance team to analyze Cost of Goods Sold (COGS) and top-line sales in order to define and monitor performance targets. Managed the creative design, printing and distribution of promotional materials to effectively market and launch new products in 150+ nationwide stores. 
Financial/Operational Highlights:
•	Generated a 10% increase in YOY sales after creating and introducing a new menu and promotional point-of-sale materials at 150+ licensed Einstein Bros. Bagels stores in the fall of 2008.

Directed the creative development and production of all promotional campaigns for the national restaurant chain consisting of 5000 franchises. Served as the primary point-of-contact for the creation and roll out of all in and out-of-store marketing materials to successfully market and promote new Quiznos products. Led and supervised a five-member team of designers and print buyers tasked with developing scripts, boards and creative elements. Collaborated with external media buying agencies throughout all editing, production and distribution processes. Devised and implemented grand opening and store marketing strategies in support of Quiznos franchises. Served as the Primary Local Store Marketing (LSM) Manager tasked with handling all requests from 1500+ regional stores.
Financial / Operational Highlights:
•	Created a made-to-order package containing all the marketing elements needed to successfully open a new Quiznos franchise, including a customized direct mail campaign.
•	Developed an online marketing portal that enabled stores to order and tailor all out-of-store promotional materials – such as inflatables, car wraps, banners and direct mailers – from a single source.

Find out detailed information about Amber Hellem, Senior Marketing Manager in Parker, CO

Amber Hellem: Senior Marketing Manager in Parker, CO

Amber Hellem

Western Union

Crocs

Western Union

Ultimate Electronics

Einstein Noah Restaurant Group

The Quiznos Corporation

University of Colorado at Boulder

University of Colorado at Denver