Rob Rappaport

Rob Rappaport

Creative Development Director / Brand Strategist
Currently: Chief Creative Officer / Brand Strategist at Canalco Consulting
Location: Santa Ana CA
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Summary

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Creative Director Manager / Brand Strategist - 15+ years’ experience in creative direction and brand development, working with a portfolio of Fortune 500 companies, primarily in the media and technology sectors - 10+ years’ C-level experience in operational strategy and execution - 7+ years’ experience in music production in the entertainment industry - Core sectors: automotive (Acura, GM, Lexus, Honda, Mazda, Porsche, Toyota, Yamaha), consumer products (Kai Fragrance, McDonald’s, Taco Bell), entertainment (Disney, Sony), technology (Apple, Compaq, Microsoft) - Achievements include establishing 5 market-leading companies, and positioned them for profitable sale, transforming a experiential marketing agency into an international practice; leading a software start-up through second round funding and orchestrating its sale; and launching a multi-million $ global beauty product line which was featured a global beauty product on Oprah's Favorite Things) - Talent for understanding of what is required to reach and engage the right audience and how to build organizational value to attract buyers, investors and strategic partners - Hold a BA in Communication from Loyola Marymount University - Employers include: The MultiMedia Group, Inc, Jack Morton Worldwide, Conversive, Inc; Better Angels Music, LLC and currently employed by Canalco Consulting - Friendly and enthusiastic personality

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Marketing | Strategy & Planning  

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