Outdoor

Marketing Manager

• Develop and implement e-marketing programs, including various internet, mobile, and social media platforms.
• Track and report company website performance.
• Conduct primary and secondary market research, analysis and reports.
• Assist in writing and editing sales and marketing literature, ensuring valid, current and accurate content.
• Act as a liaison between advertising agencies and the company, print suppliers, freelance talent, and various marketing services.
• Monitor and report on the effectiveness of ongoing marketing communications activities.

• Create, manage and edit content/copy on Wieland-Davco’s corporate website, LinkedIn, Facebook, Twitter and Instagram page.
• Assist in developing new content on YouTube, WordPress, and Google+.
• Work closely with the marketing department and project managers all across the country to add content to all the accounts and pages.
• Develop Wieland-Davco's new website on Wordpress.

Online Media Coordinator

Oversee all Izzone procedures, processes, attendance, and game day operations.
•	During my tenure I have seen an increase in section size from under 1900 to 3800.
•	Email and social media communications management. During my tenure the Izzone Twitter (@ThisistheIzzone) follower count has gone from under 1500 followers to 11000, Facebook likes from 0 to 900, and Instagram (TheIzzone) followers from 0 to 350 in just over a year.
•	Izzone campout set up and management- 24 hour event with over 3000 students, aiding in planning, budgeting, and programming for the event.  Saw a year over year increase of over 1700 students during my oversight.
•	Assist in section shirt design and merchandise using Adobe Illustrator, working with graphic designers, the Michigan State athletic department, and Nike.
•	Create section newsletters and infographics using Adobe suite products.
•	Oversee section attendance data management using data conversion tools, Access, Excel to create readable attendance figures for the section. Maintain attendance data quality and consistency throughout the year.
•	Organize events outside of basketball games like the Izzone “Half court shot” all day event with the team and coach Izzo, Izzone alumni networking opportunities, and Izzone day of service volunteer opportunities.
•	Organize ticket and shirt giveaways as section promotion.
•	Plan future innovations or changes for the section to increase efficiency and performance at games, along with safety for all those at the arena on game days.
•	In-game operations, monitoring over 3,800 students to maintain sportsmanship, safety, and a positive experience for everyone in the arena.

Izzone Director

• Part of five member marketing team for the new sports radio station
• Seek and manage advertising/promotions for the Impact website and on air
• Plan, organize, and execute brand marketing and advertising in the Mid-Michigan area
• Plan and execute the marketing plan for the organization
• Aid in social media and event planning for the station

Sports Marketing Team Member

Member of the BI group responsible for the collection, maintenance, and delivery of business data within the organization. BI designs, develops and delivers value-focused solutions to create competitive advantages for DIRECTV as well as solutions to existing business problems and proactively find solutions to future problems.
      •	Test, analyze, and integrate the IBM Business Glossary into the company infrastructure. 
      •	Help edit and publish the DIRECTV data dictionary using several IT tools like ERwin, Excel, Access, and XML Spy.
      •	Introduction to SQL and data reporting.
      •	Helped create automatically updated excel reports using Qlikview, for ROM (rough order of magnitude for projects) reporting.
      •	Assisted in a DIRECTV IT visualization tool bake off
      •	Deck/PowerPoint creation and maintenance

Business Intelligence Intern

Oversee the Michigan State basketball (The Izzone) and hockey (The A-Team) student sections. 
•	Directly oversee five directors in charge of MSU athletic student sections, The Izzone (basketball), and The A-Team (hockey)
•	Increased A Team membership from under  500 to 750, basketball from 1800 to 3800
•	Lead and manage day to day operations of the SAF board of directors of over thirty students
•	Manage student section events: Izzone campout, all student attended basketball game operations, all student attended hockey game operations, hockey team dinner, Izzone and A-Team road trip of 50-100 members
•	Design Izzone and A-Team newsletters using Adobe suite products like InDesign and Illustrator
•	Manage section communications, create and oversee 1,000+ student shoot the rock event for both sports, along with managing section media relations
•	Manage social media accounts for both sports seeing an increase of nearly 9000 Twitter followers, 1000 Facebook likes, and 150 Instagram followers in less than a year
•	Izzone campout set up and management- 24 hour event with over 3000 students, aiding in planning, budgeting, and programming for the event
•	Assist in both section shirt designs and merchandising using Adobe Illustrator, working with graphic designers, the Michigan State athletic department, and Nike
•	Oversee section attendance data management using data conversion tools, Access, Excel to create readable attendance figures for the section. Maintain attendance data quality and consistency throughout the year
•	In-game operations, monitoring over 3,800 students to maintain sportsmanship, safety, and a positive experience for everyone in the arena

Vice President Sports Operations

Assist the general manager with various office and company activities.
      •	Aid in database maintenance by updating and inputting sales, calling, and customer information.
      •	Finding new sales opportunities either online or by phone.
      •	Cold calling potential customers in an effort to transfer the call to a sales agent.
      •	Assist in mailing, data upkeep, and any other office needs.

Intern and Assistant to the General Manager

Find out detailed information about Matthew Martin, Marketing Manager in Laguna Hills, CA

Matthew Martin: Marketing Manager in Laguna Hills, CA

Matthew Martin

Liquidmetal Technologies

Wieland-Davco

Association of Future Alumni

Impact Sports

DIRECTV

Association of Future Alumni

Jeff Cowan's Pro Talk

Michigan State University