Golf

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Streetwear

Tech

Health & Fitness

As a Marketing Campaign Manager at Dell, it is my responsibility to create, coordinate and execute strategic marketing campaigns for North America. I am able to do this with the budget allotted to my team and the revenue goals we need to meet. An example of this is when I partnered with Microsoft to introduce a new feature of a product. We were given a spending budget of $10,000 by Microsoft to generate quality leads and through a well-executed campaign around a webcast we generated over $1 million in revenue. This success has led to more campaigns partnered with Microsoft.
Working at Dell has also enhanced my communication and team building skills. I manage the multiple marketing channels and work with the respective team members to ensure we have a full campaign utilizing social media, nurturing, third party media, SEO and email. In order to keep the team in sync I run weekly stand up meetings with my team to go over goals and benchmarks. I also meet one on one with team members to discuss projects, concerns or any areas where I can help them perform better on a day to day basis. I am also in charge of managing the marketing and sales relationship to ensure cooperation and that leads are being processed correctly.

•	Develop and execute marketing programs through multiple marketing channels to drive top-of-funnel leads.
•	Define program objectives, target audiences, messaging, strategies and calls to action.
•	Manage asset creation and track submission and performance of digital/print publication.
•	Reporting sophistication to show conversion, most effective campaigns, and areas for improvement.
•	Perform A/B testing for best results and explore new ways to optimize campaigns.
•	Work closely with third party media to ensure quality development and implementation of strategy.
•	Work closely with sales to gauge and track quality of leads.
•	Manage marketing budget and contracts with third party media groups.
•	Daily use of Salesforce and Pardont: lead tracking; extensive creation of reports and dashboards.

Lead Generation Manager

•	Lead campaign strategy execution and planning, outlining key marketing themes, messaging, and offers and mediums for promotions.
•	Work cross functionally with teams to help guide the portfolio of marketing programs
•	Monitor and analyze both top funnel and ROI performance of all marketing programs using Salesforce and Marketo.
•	Maintain relationship with marketing, senior leadership, and sales management

Demand Generation Manager

•	Develop and execute comprehensive marketing campaigns to achieve revenue goals
•	Identify and determine proper marketing channels and tactics to use in campaigns
•	Track and manage reporting of marketing campaigns
•	Manage core team meetings to discuss planning, execution and results of campaigns
•	Work with product managers to develop strategies to meet marketing goals
•	Manage and oversee marketing budget

Marketing Campaign Manager

•	Implemented SQL Saturday events from planning, execution and post-event follow-up
•	Nurtured sales and marketing relationships to ensure cooperation while executing SQL Saturday events
•	Oversee lead nurturing campaigns to ensure high-quality deals

Events and SQL Server Campaigns Contractor

•	Created and edited content for the website, emails and other lead-generation assets
•	Managed the research, onsite execution and post-event follow-up for Dell racing events and corporate marketing
•	Managed special marketing content projects such as updating asset library and migrating websites from Quest to Dell
•	Facilitate project queues to ensure SLAs were met

Marketing Intern

•	Created and maintained monthly newsletter to create client awareness
•	Participated in and led meetings for key sponsorships
•	Attended events and expositions to network for sponsorship opportunities
•	Coordinated athlete appearances for sponsored events
•	Created social media campaigns to promote upcoming events

Sales and Marketing Intern

Find out detailed information about Jason Whittington,  in Bellevue, WA

Jason Whittington: in Bellevue, WA

Jason Whittington

Verizon

DealerSocket

Dell

Dell

Dell

Sports 1 Marketing

California State University Fullerton