Successful leader with over 25 years of experience in entrepreneurial direct marketing, merchandising, private branding, product management, product development, sourcing, purchasing, strategic planning vendor relations and general management. Highly proficient in nurturing relations with vendors to increase quality and reduce cost. Reliable professional with a proven track record of developing and implementing successful high margin and high volume products. Successfully executed private branded strategies for multiple companies. Supervised multiple levels of professionals. Specialties: Merchandising, Purchasing, Product Development, Product Management, Budgeting, Strategic Planning, Sourcing, Directing, Hiring, Leadership, Direct Marketing, Multi-Channel, Print Media, Profit, Negotiations, Margin Growth, Catalog, Retail, Internet, General Management, Cost Reduction, Branding , Vendor Relations.