Mike Kroll

Mike Kroll

Sr Director Product Management

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Developing and executing product leadership of consumer technology product lines over the 3 market horizons:
1. Driving current product category execution across channels to optimize profit margins and grow sell-thru.
2. Defining and commercializing next generation products and Go-to-Market planning that champions customer requirements, and scales revenue and market share.
2. Evaluating new ideas, emerging technologies, and market trends to discover unmet user needs, innovations, and opportunities.

More than 20 yrs diverse experience with both fast-paced startups and global consumer brands provides the hands-on leadership and analytics-driven problem solving to know how to get the right things done.

? End-to-End Product Ideation, Definition, and Development
? Market Assessment and Strategy
? Product Strategy and Roadmap
? Research, Analysis, and User Insights
? P&L Management, Cost and Pricing
? Asia Supplier/CM/ODM Interface
? Lifecycle Management of Portfolio
? Market & Competitive Intelligence
? Go-To-Market and Channel Plan
? Digital Product Marketing
? Global Team Project Management
? Sell-thru, Inventory, Forecast Cycle