With the undeniable agile entrepreneurial spirit and expertise, I recently built and sold his CPG company, Twistband, Inc. in 5 years to a national brand. My wife found the material and together, starting in our garage, built a case study that will be told for years to come. Creating a global brand with an entire new category of a 'No Dent' hair tie, touted as the new Scrunchie. I was responsible for the domestic & international growth into 12 countries and retails like, Sport Chalet. I saw a void in the Health and Performance world, growing Athleticism, LLC into six locations implementing their proprietary programs into thousands of athletes, teams, organizations and corporations, while selling related products. Many notable clients included, NY Knicks, SD Padres, Charger Pro Bowlers, Matt Fuerbringer (AVP), John Cook PGA, O'neill Surf Team (Jordy Smith), Arto Saari, Pepperdine University, the Dannon Company and many more. Justin was featured in the documentary movie, Vitality. My strengths and passion meet in combining the Health, Active and Fit space with his experience in building a Global Brand. Graduating in 1994 from the University of Southern California from the Marshall School of Business with a Bachelors of Science degree, Justin's emphasis was the Entrepreneur program.