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3D Apparel Design Specialist

Launching the 3D apparel program for GTM at Asics Global Marketing.
Driving innovation and inspire the adoption of new design methods within the apparel industry.
Proficient in creating 3D apparel using Browzwear Vstitcher and rendering for consumer-facing presentations.
Identifying opportunities for process improvement and provide strategic advice for end-to-end category enhancements.
Effectively implementing digital creation strategic goals and innovative solutions.
Collaborating seamlessly with global apparel designers and cross-functional teams to achieve end-to-end benefits and innovations.

Analyze consumer and product trends along with fashion forecast information to create a line plan strategy for product designs, key materials, and color stories.
Design, develop and deliver apparel design collections according to the client’s specifications.
Create apparel flat sketches, product development specs, graphic placements, and final 3D illustrations.

Contract 3D Apparel Designer

Oversaw the entire design process from concept/trend forecasting to finishing for all product categories. 2020 saw an increase in Men’s comp 20% points at the same time as increasing margin across all categories–total annual volume $300M. Reporting directly into the President of Pacsun.
Helped plan, design and launch the first gender-free kid’s line in the marketplace.
Directed the design, development and sample presentation for trend, color, concept, and print theme within the young men’s / kid’s collection.
Provided ideas and direction to graphic team to create new art, patterns, and ideas.
Managed, executed, and organized daily design calendar which includes tech packs, fabric and print sourcing, lap dip approvals, TOP samples, fit execution, and pricing with PD.
Early on initiated our Eco line of sustainable and environmentally friendly fabrics and techniques to the product lines, increasing presence to +30% of assortment and growing.
Traveled globally for trend shopping and in factory production work.
Successfully launched inhouse PACSUN line which makes up 30% of all of men’s product.
Worked closely with cross-functional team to maintain company’s goals and initiatives.

Design Director - Men's and Kid's

Oversaw/designed the development of the Men’s lines for multiple in-house and licensed brands, as well as the print and graphics.
Determined general direction of design concepts for each season and directs design team accordingly.
Maintained constant communication with licensor for clarity in brand imaging and strategy.
Traveled globally for trend shopping and in factory production work.
Presented seasonal product and trend direction to the CEO, as well as brand owner’s.
Helped build successful new inhouse brands that now make up 30% of the men’s assortment.

Senior Designer - Private Label & Licensed Brands

Designed and oversaw boys woven’s including all bottoms, underwear, and lounge.
Arranged the color palettes of each season for the entire boy’s department.
Researched new trends and fresh prints, interpreted them into A&F handwriting and then relayed that information to design team.
Worked closely with in house wash specialist and vendors on creating new washes and destruct techniques.
Traveled international for production and research trips.
Strong understanding of margin constraints, as well as big picture strategies and how that will affect the designs within this category.

Designer - All categories

Find out detailed information about Melissa Franz, 3D Apparel Design Specialist in Orange, CA

Melissa Franz: 3D Apparel Design Specialist in Orange, CA

Melissa Franz

ASICS America Corp

Xseed Global

Pacsun

Pacsun

Abercrombie & Fitch