Rob Hofferman

Summary

20+ years of leading integrated marketing and communications across traditional, digital and experiential platforms for packaged goods, service and technology brands in a domestic, international and global capacity. Extensive experience leading brands in all stages of development and budget levels. Taking big agency, market and brand experience and applying it to smaller, boutique agencies and partners to help them grow. DEFINING SKILLS: + Developing effective integrated solutions regardless of budget + Identifying and solving problems quickly, in a creative manner + Building and restoring client/agency relationships + Consistently increasing billings and revenue + Streamlining and simplifying complex brand structures to drive efficiency and consistency

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