My belief is that every brand has the potential to tell a unique and poignant business-building story. That is what drives my love of advertising. It’s why I strive to unearth the connective tissue between a brand and its consumer; why I dig deep to shepherd the most engaging platforms; why I try to ensure the content of that message is delivered in the most compelling way; and why I sweat every detail along the way. That dedication to the brands I lead is what creates agency success and strong client relationships. It’s the reason I got into this business for and why I still love it.