Whitney French

Whitney French

Sr. Director of Performance & Brand Marketing

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Summary

Builder. Builder of brands. Builder of teams. Builder of culture. I construct brands by digging out the foundation to first understand the competitive landscape and consumer. With a framework of analytical thinking, a paint can of creativity and by nailing the strategy, I take brands and create a solid foundation for structural success. I assemble intelligent teams, adding them carefully, brick by brick to create the best mix and culture to drive digital strategy, ROI and brand promise. And when online, I use a megaphone to spread the word clearly and creatively leading to conversion. I'm a builder.

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