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Director of Global Marketing Operations

A positive and driven Senior Marketing Leader with over 15 years of experience in the Action/Lifestyle Industry.

o	Key Accomplishments:
?	Pioneered Sanuk’s first Global Marketing/Brand Operational Calendar and Digital Resource/Asset System
?	Strategically optimized/overhauled the Global Marketing Operations Budget and workflow systems which increased efficiencies and resulted in significant savings
?	Spearheaded and fully executed Sanuk’s initial (3) product collaboration projects in the brand’s history: Stone Brewing Co.® (March 2016 release), Coleman® (August 2016 release) and Featured Artist Package by Susan Wickstrand (July 2016 release)

-	Lead/Manage/Motivate all cross-functional internal divisions of the Marketing Department (Retail Mktg., Creative Services, Events, Mktg. Communications) in execution of Brand and Marketing (Sell-In and Sell-Through) strategies and goals
-	Oversee/Manage all external agencies/partners (Public Relations, Core Media, Creative/Digital Media)
-	Development and management of overall Annual Global Marketing Budget
-	Development and management of Global Marketing/

o	Key Accomplishments:
?	Author/implementation of initial Global Photo Directive/Process for development of the brand’s product and creative assets – eliminated regional operational redundancies and image/brand inconsistencies – resulted in significant cost savings and increased global brand presentation cohesion   
?	Co-concepted and developed Volcom’s first functional Strategy/”War Room” – Visual Go-To-Market Dashboard
?	Key stakeholder in the formulization, development, management and evolution of the brand ‘Global Operational Calendar’

-	Oversee/Develop/Manage and implement all operational aspects of the Creative Dept. – Structure, Process/Workflow, Efficiencies for multiple divisions (“Left Brain of the Right Brain Department”)
-	Global Calendar/timeline development and management (multiple divisions)
-	Development and management of department budgets (All expenses, BvA Reporting, Accrual Reporting, Processing)
-	Co-Develop and implement Annual/Seasonal Global Image Asset Develop

Director of Creative Operations

o	Key Accomplishments:
?	Developed the infrastructure, budget, calendar and process/development guidelines for Volcom’s first Catalog Division
?	Evolved the division from producing (8) catalogs to (30) catalogs per year with the same size team
?	Pioneered the initial versions of digital catalogs for the brand
	 	  
-	Created cross-functional division, structure and processes for multiple, focused seasonal sales (Print & Online) catalog development
-	Management of team, process, workflow, efficiencies
-	Development and management of division budget and calendar/timelines
-	Coordinate/execute seasonal photo shoots (Print & Online) and development of all seasonal catalogs from concept to distribution


Catalog Department Manager

o	Key Accomplishments:
?	Developed the first structured workflow system/process for the Volcom ‘Art Loft’
?	Established a roster/relationships of direct short-run vendors for event and promotional products that is still in use for the brand currently
?	Initiated and set up the first internship program for the Volcom ‘Art Loft’
	   
-	Created and managed process workflow/production structure/system for Creative Department (Art Requests, Master Job Log, Archive) and VSM Department (imagery development)
-	Advertising calendar and ad development management
-	Maintained department budget and timeline execution/Vendor sourcing and communication
-	Coordination/organization/execution of seasonal art shows and online product photography


Art Department Traffic Manager

o	Key Accomplishments:
?	Was the second intern to be hired to a full-time position in Volcom’s history
?	Assisted in the opening of Volcom’s first flagship retail location
?	Assisted in setting up and was responsible for managing the Merch Booth/Silent Auction for Volcom’s 10-Year Retrospective Brand/Art Show
           	   
-	Media exposure documentation and archive
-	Product profiling and assistance in promotions
-	Guerilla Marketing
-	Sticker distribution and marketing related inquiry correspondence
-	Visual Branding window installation
-	Whatever needed to be done


Marketing Department Intern

Find out detailed information about Daven Pierce, Director of Global Marketing Operations in San Clemente, CA

Daven Pierce: Director of Global Marketing Operations in San Clemente, CA

Daven Pierce

Sanuk Footwear (Deckers Outdoor Corp.)

Volcom, Inc. (Kering Group)

Volcom, Inc. (Kering Group)

Volcom, Inc. (Kering Group)

Volcom, Inc. (Kering Group)

Chapman University