Bike

Dive

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Accomplished marketing Director offering 10+ years of experience in product creation and
merchandising. Successful in building impactful stories driving businesses forward into the 21st
century; focusing on the consumer and brand positioning, combining cross-functional competencies,
business acumen, team leadership and a strong personal drive to succeed.

China
• Due to Covid-19, looking for new opportunities outside of China.
• Managed the apparel product lines delivering $500M in sales across
~3000 stores with a team of 7.
• Rebooted the business plan by remapping the target consumer, product positioning and look & feel in marketplace.
• Structured new teams and development calendars into 3 pipelines for future, midterm and close to market trigger points for new/replenish.
• Adapted to constant change internal/external while motivating, leading and organizing teams best suited for growth and alignment.

Director Product Marketing, Apparel

Created new product concepts and creations across Cafes (200),
Hotels (35), Casinos (15) and resorts (12) ~$200M.
• Managed our partner-base from project bid thru delivery, including costing, timelines, design details, fit and QC.
• Improved key business drivers impacting margins/sales with new sourcing partners and supply chain improvements.
• Trained and mentored team with creation metrics, Q/C standards, design process and key costing variables

Product Development Manager, Apparel and Accessories

• Created new processes and structures to support a business transition
• Improved department focuses to allow for greater accountability and ownership
• Drove timeline management and business growth areas expanding consumer base and distribution
• Strategic business plan management aligning with leadership and board members for future growth targets and organizational structures

Product Line Management [Consultant], Apparel & Accessories

*Office relocated to Boston from Irvine - managed through the transition
• Led the men's performance apparel business ~100M Euro and drove timelines adherence and SKU efficiencies throughout the Americas.
• Leveraged and expanded supplier/sourcing practices for duty, cost and speed-to-market savings and improvements.
• Built up the ASICS apparel business in the Americas with key profitable initiatives, increasing outlet and ecomm business by 16% CAGR
• Managed and developed apparel team adapting through changing systems and processes, mentoring and change management.

Product Line Manager, Performance Apparel

• Drove profitability growth through line/SKU efficiencies, maximizing product margins and fabric/style consolidations across businesses.
• Created a consistent and commercialized approach to key partner collaborations driving growth within Footlocker and other key accounts.
• Launched a new margin-rich essentials line (+60% growth) and lead key initiatives in training apparel with strong growth year over year.
• Led and managed the North American graphics design/development
business; driving key growth and quick-react KPI's across channels.
• Commercialized award-winning technologies: ACTV/RCVR compression

Global Product Line Manager, Performance & Lifestyle Apparel

• Led and maintained product lines for $200M men's business while driving aggressive margin targets (+2%) comps.
• Managed over 600 SKUs across men's apparel categories and responsible for FOB targets and margins
• Reacted to and drove new product concepts delivering within a newly built ecomm platform and digital landscape

Associate Product Line Manager, Apparel

• Drove key market strategies and planning with new ratings format - facilitating new syndication deals with top talent (Ryan Seacrest)
• Advised on show formatting and created innovative approaches directly with on-air talent for higher ratings and audience capture

Radio Ratings Analyst

• Created consumer centric assortments, nurtured and negotiated with key accounts and managed budgets for seasonal buys.
• Developed innovative promotions and implemented a new pricing structure increasing store profitability and impulse POS purchases.
• Maintained and built quality relationships with vendors, suppliers and negotiated terms for invoice management and flexibility of inventory

Menswear Buyer

Find out detailed information about Adam Young,  

Adam Young:

Adam Young

Adidas

Hard Rock International

Mitchell & Ness

ASICS

PUMA

Eddie Bauer

MEDIA SENSE - Los Angeles/ London

GRAFFITI

American Intercontinental University / Regents College - London

Fashion Institute of Design and Merchandising - Los Angeles

Florida International University - Miami