Master Planner/Creative Director/Entrepreneur
15+ years experience in multi-dimensional National event and experiential programming architecture. Service a broad range of clients, develop organizational infrastructure, manage teams, vendor partners and client relations. B to C, B to B and Corporate expertise with emphasis on audience relevant creative content development leading to ROI/ROE.
Staffed and developed National Event Group for KBA Marketing, Draft Worldwide. Created training programs and personal development seminars customized to company culture. Managed program budgets and assets in excess of 45M annually. Founder, Lightning Man Promotions Ltd./All-Actionsports.com, a custom boutique event agency with annual revenues in excess of 1.5M. Orchestrated award winning and press generating events and experiential programs from both platforms. Inspires others to elevate and excel.
Unquestionable track record for exceeding all expectations internally and creates mutual trust with all clients as well as partner vendors. Administer and supervise daily operational deployment of all staff and assets along with long term strategic planning and new business development with senior management. Well-honed business intuition and acumen.
From RFI/RFP to post program reporting and analysis. Oversees all stages of the planning, production, and execution of events and experiential programming incorporating top-line strategic direction, fiscal P&L, tactical implementation, comprehensive production design and client mandates. Adapts to changing trends and develops new creative strategies with a focus on cultural nuances and anomalies.
Enthusiastic, fun and courteous attitude. Creates shared opportunities for partners/sponsors/clients. Leverages relationships to activate the most appropriate vendors, staffing, talent acquisition and venue relations. Expert negotiator.