Experiential Marketing, Events & Sponsorships - Innovation and Digital Products 

15+ years shaping stories and creating experiences that showcase innovation and technology for consumers and top tier brands 

Engage business and consumer audiences through activations at events including SXSW, Shoptalk, Super Bowl, Olympics, MWC, Fortune Brainstorm Tech, The Girls Lounge, Team Visa Summits, media and launch events.
From inception to completion, I manage the development and implementation of strategy, design, and execution of experiential marketing activations
Develop comprehensive plans to showcase Visa’s payment innovations in IoT, VR/AR, digital, mobile, APIs and other technologies in large activations and media events resulting in global coverage and exposure to millions of consumers
Drive strategic plans, partner outreach, demo creation and execution of relevant and impactful activations and events for Visa’s innovation team resulting in increased brand and product awareness, sales conversations and deeper partner relationships 
Work collaboratively with agencies and internal cross-functional teams to connect insights to ideas and ensure timely, creative, on- brand deliverables 

Managed the marketing efforts for the go-to-market strategy and launch of beta version of Visa Checkout
Developed product positioning, partner value propositions, marketing communication and sales enablement tools that resulted in a launch with over 400 signed merchants, 150 signed banks, reaching 200+ million Visa cardholders
Planned and executed compelling marketing communication and sales tools for channel partners: presentations, collateral, playbooks, competitive analyses, product videos, product demonstrations and marketing toolkits
Managed digital marketing projects and multiple budgets under tight timeframes and various stakeholders 


B2B Marketing, Digital Products 

Concept, create, and implement marketing strategies that engage customers and make a difference 
Drive revenue and increase market awareness through content driven programs, creating relevant targeted communication tools, and building relationships with new and existing Strategic Partners
Awareness, positioning, messaging and content development and execution for website and collateral for Sirona Cares, a non-profit engaged in international development of alternative energy sources (current)
Clarify and communicate brand strategy and visual identity system for cloud based healthcare software company, ClearCare 
Produced competitive analyses, UI/UX evaluation, marketing and product development strategies for Kajeet, a mobile technology company that has become a leader in the kid’s cell phone market
Created and implemented social media and overall product marketing initiatives for iPhone/iPad app developer, mixamajig

Marketing Strategist

Drove product awareness through development and implementation of marketing initiatives, collateral, trade show marketing, sales presentations, and management of PR
Worked collaboratively with Sales and Business Development team in creation of client promotions and initiatives and strategic partnerships
Identified and developed product roadmap specifications, ensured engaging and frictionless user interface/experience, front-end design, and client integration through development and implementation of product requirements
Managed software developers, graphic arts designers, and internal technical team through UI design, delivery and testing of new product builds

Director, Marketing & Product Development

Increased brand awareness, web site traffic and memberships through development and implementation of online and offline marketing programs, content marketing, and direct mail
Managed promotions, advertising of brand and products, creative briefs, launch plans, advertising, PR, promotions, sales support materials, media placement and sweepstakes
Built and maintained strategic partnerships with marketing, content, and distribution partners that resulted in traffic, brand equity, and/or revenue for Headbone.com
Managed PR Agency relationship, press release creation, and conference speaking

Marketing Manager

Managed development and maintenance of $4.3 million Retail Marketing budget
Developed and executed retail marketing and co-op advertising programs to national and regional accounts
Managed design and creation of logos, signage, and packaging for new and core products and maintained Levi’s strong brand presence and standards with Licensees
Collaborated with agency on developing creative assets, advertising, and media buys for trade publications
Directed and styled photo shoots and creative for print campaigns
Coordinated and supervised event marketing creative and execution of three major trade shows per year


Assistant Retail Marketing Manager

Find out detailed information about Kim Aimi, Experiential Marketing, Events & Sponsorships - Innovation and Digital Products  in Pacifica, CA

Kim Aimi: Experiential Marketing, Events & Sponsorships - Innovation and Digital Products in Pacifica, CA

Kim Aimi

Visa Inc.

Visa

Self

Privo

Headbone

Levi Strauss & Company

Seattle Pacific University

University of Queensland