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Marketing Director 

An energetic and resourceful marketing and creative professional skilled at building and fortifying relationships while strengthening brands. Experienced with creation of B2B/B2C In-bound marketing strategies, multi-channel tactics and creative programs. Excellent communication skill set with a strong attention to detail. 

Ability to create, implement and refine marketing programs using a wide-assortment of sales channel processes to increase market share. Excellent team-player with cross-functional team members and stakeholders. Proven ability at nurturing leads, converting customers and meeting or exceeding business objectives. 


•	Creation of strategic and tactical marketing programs.
•	Management of referral sources from PCP, Specialists, hospital networks and IPAs. 
•	Development of multi-channel marketing communications. 
•	Creation of brand advocacy programs.
•	Point person to outside groups and strategic partners. 
•	Management of sales reps and account liaisons.
•	Created CRM database and in-field management process.


•	Developed strategic, tactical & in-bound demand generation programs.
•	Experience working with international business partners and distributors.
•	Creative direction and development of marketing collateral and sales tools.
•	Content development, press releases, copywriting and media kit creation.  
•	Packaging and POP design.
•	Design and creation of websites and social market strategies.
•	Competitive analysis, forecasting and P&L.
•	Establishment of digital marketing strategies and analytics assessment.
•	Management of consultants, freelancers and programmers.


Marketing Manager / Creative Director

•	Market strategy and tactical plan creation.
•	Management of OEM, consumer and dealer product lines.
•	Developed and managed sales and distribution channels.
•	Brand and creative development for all product segments.
•	Creation of advertising programs, media releases, packaging and sales collateral.
•	Budget management of events, tradeshows and promotional activities.
•	Website development and e-Commerce sales management.
•	Retained as consultant through 2011until company was sold.


Brand Manager

•	Planned, and produced marketing communication activities related to building positive company reputation and brand awareness.
•	Crafted presentation content for business development teams.
•	Created marketing communications collateral.
•	Established proposal development processes and sales tools.
•	Development of corporate website.
•	Crafted technical publications and training materials.
•	Designed tradeshow booths and event graphics.
•	Hired, supervised, trained and mentored four person in-house creative team.


Media and Creative Services Manager 

•	Established client specific, deadline intensive creative work supporting U.S. sales 
•	Liaison with colleagues at regional corporate offices.
•	Managed twelve proposal coordinators.
•	Provided training and technology guidance department wide, and for over Fifty U.S. Sales representatives.


Proposal Center Manager / Graphic Designer

Find out detailed information about Greg Nesler, Marketing Director  

Greg Nesler: Marketing Director

Greg Nesler

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