Hugh Williams


I am Chief Marketing Officer of global sports recovery tool company, Addaday, with more than 20 years' experience developing and executing award-winning fully-integrated marketing campaigns.

My track history includes coordinating communications for the BUILT WITH CHOCOLATE MILK campaign, an award-winning integrated program that educates athletes on the post-exercise recovery benefits of chocolate milk. This included activation of the campaign's partnerships with IRONMAN, the Rock 'n' Roll Marathon Series, USA Basketball, USA Swimming, the Challenged Athletes Foundation, as well as numerous high-profile athletes.

I have an extensive history managing numerous other high-profile partnerships with sports organizations including the NBA, NFL, USA Swimming, USA Hockey, NCAA, Major League Soccer, the President's Council for Physical Fitness – and have executed programs around major sporting platforms such as the IRONMAN World Championship, the Super Bowl, NBA All-Star Game, the NBA Finals, the MLS Cup, the Six Nations Rugby Tournament and the 1999 Rugby World Cup.

My account history includes the Abbott World Marathon Majors, HOTSHOT, Newton Running, Boa Technology, LEOMO, Unilever, IBM, Samsung, Campbell Soup Company, KFC, GlaxoSmithKline, Colombian Coffee and the "got milk?" Milk Mustache campaign.

I am 4-time IRONMAN finisher including the IRONMAN World Championship, 18-time marathoner, fly fisher, snowboarder, youth mountain bike team and rugby coach, very proud husband, father and dog-lover.