I am a senior vice president and head of the Endurance Sports practice in the Denver office of Weber Shandwick. With more than 20 years' experience developing and executing high profile national public relations programs, I specialize in strategic client counsel; consumer media relations; sports marketing and sponsorship activation; event planning/management; and digital and social media engagement.
Currently I coordinate communications for the BUILT WITH CHOCOLATE MILK campaign, an integrated program that educates athletes on the post-exercise recovery benefits of chocolate milk. This includes activation of the campaign's partnerships with IRONMAN, the Rock 'n' Roll Marathon Series, USA Swimming, the Challenged Athletes Foundation, as well as numerous high-profile athletes.
I also manage integrated communications support for Verizon; Abbott's title sponsorship of the Abbott World Marathon Majors; HOTSHOT, a scientifically-proven treatment for exercise-induced cramping; the endurance sports marketing program for Montmorency Tart Cherries, which includes PR, advertising, social media and content marketing; and LEOMO, a wearable tech device for endurance athletes.
I have an extensive history managing numerous other high-profile partnerships with sports organizations including the NBA, NFL, NCAA, Major League Soccer, the President's Council for Physical Fitness – and have executed programs around major sporting platforms such as the IRONMAN World Championship, the Super Bowl, NBA All-Star Game, the NBA Finals, the MLS Cup, the Six Nations Rugby Tournament and the 1999 Rugby World Cup.
My account history includes Boa Technology, Campbell Soup Company, Colombian Coffee, the "got milk?" Milk Mustache campaign, GlaxoSmithKline, IBM, KFC, Samsung and Unilever.