Allie Trapani

Allie Trapani

Marketing Manager
Currently: Marketing Manager at Globe International
Location: Venice CA
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I have been working in Marketing/ PR in the lifestyle, fashion, footwear and action sports industries for nine years.

Currently I am a marketing manager at Globe Intl. Reporting directly to VP of Global Marketing, I am responsible for marketing and promotions of Globe Brand footwear, apparel, and skateboards.

I have a successful track record in executing and coordinating press and retail events, as well as creating and distributing brand and product awareness through global communication channels such as social media, print and online media. I am results oriented, highly motivated and dependable on achieving goals. I can handle a heavy and well diverse workload. I manage and distribute all art, marketing, and sales requests through Basecamp, making sure that all deadlines are met as well as forecasting and managing our global and national marketing budgets.

During the past four years working at Globe, I have single handedly executed key retail events including an Urban Outfitters Pop Up shop, Brand Awareness weekend trip with 24 Active Ride Shop doors at the Ace Hotel in Palm Springs, Seasonal Brand Awareness event of 5 doors with ValSurf, and a Product Launch public event with American Rag. Not only have I planned, organized and executed retail events but I also coordinated two sales meetings per year for our national sales force, and planned and implemented trades shows including Agenda Long Beach, Surf Expo, Liberty, and Knowshow in Vancouver. In 2014, I developed and organized a public event (1,000+ attendees) for our Surfer Poll Award Winning Movie of the Year “Strange Rumblings” world premiere during the US Open of Surfing.

Work Experience



Interests & Groups

  • Camping
  • Backpacking
  • Yoga
  • Hiking
  • no groups

Education History





Adminstrative Assistant/Customer Service /Domestic Inhouse Sales and Online Sales /Accounts Receivable/ Office  
Footwear designer  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Manager, Grateful Dead Properties  
Field Marketing Manager  
Business Development Manager - Outdoor & Bike  
Business Development - Surf, Skate & Snow  
Route Sales Representative  


CamelBak Products, LLC
REI - Recreational Equipment Inc.
K2 Sports
Eddie Bauer
TOMS Shoes