Bachelor of Science in Business Administration

Fashion

Lifestyle

Music

Outdoor

Skate

Surf

Yoga

Health & Fitness

Camping

backpacking

High-energy manager with extensive experience with multiple brands in marketing, events, brand development and public relations in the action sports, lifestyle, and footwear industries.  Highly motivated and dependable in leading staff to achieve goals within budget.  Successful track record in overseeing and managing team with key cross-channel marketing campaigns, press and retail events, sales meetings, trade shows, and world premieres.  Responsible for implementing company procedures and practices to communicate key messaging to customers.

Managed staff with a broad responsibility for marketing, events, and promotions of Globe brand footwear, apparel, and skateboards

•	Lead and oversee marketing staff: including workflow/deadlines, following company procedures, implementing consistent brand key messaging, and inspiring team members by offering problem solving solutions
•	Direct, manage, and connect teams (marketing, creative, sales, and product development) throughout project lifestyle 
•	Identify, oversee, and implement brand and key seasonal messaging to cross-channel customer experience
•	Forecast, manage, and optimize all marketing budgets for both global and regional initiatives and events
•	Responsible for maximizing ROI for national sales and marketing activities
•	Responsible for measuring media and campaign performances through KPI- based analysis
•	Plan, lead, and execute marketing events, sales meetings, tradeshows, retail launches, world premieres
•	Develop and create innovative CRM strategies to drive custo

Marketing Manager

Clients: Women’s Footwear, Women’s Lifestyle, Action Sports apparel

•	Manage accounts/ PR efforts for clients (12 accounts)
•	Direct report and manager to junior account executives
•	Create bi-annual public relations/ marketing plan
•	Pitch exclusives for trade consumer, broadcast, and online media for clients
•	Establish and maintain media contacts
•	Plan and coordinate photo shoots, look books, and websites
•	Plan/host/schedule NY press events bi-annually at showroom and desk-sides
•	Coordinate and schedule social media efforts for client platforms
•	Create and develop look books, edit books counter cards, and html blasts to promote client products
•	Create and develop start up documents including company profiles, brand bios, and help plan/develop brand launch parties


Account Executive

Coordinated global brand marketing and publicity strategies related to Dualstar, mary-kateandashley, and Elizabeth and James brands

•	Ran lead on public relations activities: assist with preparing and developing pitch strategy, editor outreach, sample trafficking, follow-up and securing placements in fashion/beauty magazines, maintain brand/ corporate press kits 
•	Assisted with coordination of seasonal photo shoots including: styling, scheduling, set up, shot list, photo selection, and editing
•	Created, developed, and maintained online content for mary-kateandashley.com 


Assistant, Marketing & Digital Media 

Find out detailed information about Allison Trapani,  in Seattle, WA

Allison Trapani: in Seattle, WA

Allison Trapani

Globe International

S+L | PR + COMMUNICATIONS

DUALSTAR ENTERTAINMENT GROUP, LLC

Saint Joseph’s University- Erivan K, Haub School of Business