Greg Muller

Greg Muller

Associate Merchant
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Summary

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S UMMA R Y
Specialties: Product Management, Category Growth, Assortment Strategy, External Partner Development,
Promotion, Executive Presentation, Product Introduction, Segmentation, Training, Competitive Landscape Analysis,
Pricing, Merchandising, Forecasting
Technologies: Microsoft Office Suite: Outlook, Word, Excel, PowerPoint, BI, Bmedia, SAP, MDM, SPSS
ME R C H A N D I S I N G | P R O D U C T MA N A G EME N T
Associate Merchant, HD Supply, San Diego, CA, 2014-present
 Category Management: Jointly manage over $90 million in sales in several categories including Tools,
Safety and Grounds
 Growing year over year top line sales as well as margin to meet corporate financial objectives
 Develop and execute strategy based on past performance, competitive landscape and target audience
requirements
 Manage the assortment planning from business performance review to developing suppliers and negotiating
contract terms
 Select categories for and execute Product Line Reviews to achieve cost out, drive item selection and
evaluate potential new sources, both import and domestic
 Manage product life cycle including leveraging vendor strategies, product selection, pricing, launch via a
national distribution network and marketing to increase sales
 Oversee digital/print marketing and visual representation strategies to acquire, retain and reactivate
customers
 Collaborate with purchasing and operations on forecasting and supply chain management
 Lead contract negotiations and relationship management with potential and existing suppliers
Regional Sales Manager, JELD-WEN, Inc., Sacramento, CA, 2010-2014
 Managed Home Depot account: 120 retail stores and 4 direct reports across Northern California, Nevada and
Western Canada, $32+ million in sales in 2012
 Developed and implemented strategies with Home Depot regional management to increase sales by
optimizing the stock product mix and driving special order sales resulting in stock increase of 9%
 Utilized customer knowledge and channel relationships to develop and introduce several new products
 Implemented regional campaigns and provided analysis/feedback on results: added several $100K revenue
streams from return customers
 Developed and executed comparison pricing projects as well as pricing for large one time contracts
 Provided input for computer based ordering program resulting in improved overall appearance/ease of use
 Worked with design team to create new promotional material for displays, training and publicity events
 Lead product knowledge classes for retailers and provide technical and customer support
Regional Sales Representative, JELD-WEN, Inc., Sacramento, CA, 2007-2010
 Managed Home Depot account across Northern California
 Increased sales by optimizing the stock product mix
 Provided sales, technical and customer support
 Focused on increasing special order sales within identified territory
 Provided exceptional service to store associates with sales training, product knowledge classes, and customer
complaint resolution
 Prepared sales plans and call schedules based on analysis of sales data and market opportunities
 Worked with local contractors and builders on ordering products to best fit their needs
 Ensured product displays are set to planogram and merchandising done to best practices
 Promoted to Regional Manager of Northern California, Nevada and Western Canada working exclusively
with The Home Depot
Sales Consultant, Damerow Ford, Beaverton, OR, 2004-2005
 Drove sales by managing customer relationships, initiating sales calls, and networking within the community
 Prepared preliminary paperwork, negotiated the sales/ terms, and maintained follow-up relationships
E D U C A T I O N | T R A I N I N G
Master of Business Administration, Emphases: Marketing & Strategy, June 2012
University of California, Davis, Graduate School of Management
 Marketing Research – Conducted a primary market research study to guide marketing budget decisions
for a local start-up. This study entailed a statistical data analysis of customer behavior using SPSS.
 Product Development – Worked through the process of developing several new products from idea
generation, to market segmentation, prototype development, and building a business case.
 Business Development Competition – Participated through semi-final rounds of “Big Bang” business
development competition. Developed concepts, 3-D imaging, market segmentation, pricing, and consumer
needs for entirely new products including biometric healthcare products.
Bachelor of the Arts, Marketing | International Business, Minor: Spanish, June 2007
Oregon State University, Corvallis, Oregon
 Studied abroad in Segovia, Spain
Dale Carnegie: Effective Communications and Human Relations, 2009
C OMM U N I T Y S E R V I C E
Habitat for Humanity, 2011-2014
 Volunteer on jobsites, warehouse production, and arrange discounted project pricing

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