Lifestyle

Moto & Powersports

Outdoor

Skate

Streetwear

Freelance Writer

To leverage and build upon a solid reputation in the powersports industry and to further the objectives of a product, service or entity that I can believe in.

Freelance writing for Sport Rider and Motorcyclist magazines.

 - Developed Marketing plan to promote the annual powersports industry trade show American International Motorcycle Expo (AIMExpo)
 - Contract negotiation and writing
 - Managed outside firms for PR, design, radio, TV, and social media
 - Develop storyboards for post show videos
 - One direct subordinate and five outside agencies to manage
 - Orchestrated on site PR with media, Emcees, spokespersons at annual event (AIMExpo)

Marketing Manager

Cultivate relationships with publishers, authors and influencers in the Motorcycle industry to identify product placement opportunities 
Deliver media presentations for new product introductions to enthusiasts and press at events such as the IMS Media Day, AIMExpo and rallies 
Served as primary media buyer, managing 50-75 placements annually throughout various motorcycle orientated periodicals  
Work with creative team to meet content submission deadlines
Research customer opinions and buying habits through communication with available sources and prepare related statistical reports for analysis
Use Google Analytics and AdWords to develop online marketing campaigns
Known as a trusted brand expert on forums, including ADVrider.com, StromTrooper.com and several others
Design and coordinate the annual publication of the Twisted Throttle consumer mail order catalog, consisting of over 240 pages each year
Annually organized on-site Open House event, growing from 175 attendees in 2010 to ove

PR & Media Relations

Designed custom jackets and suits for motorcycle racers, corporate promotions and movies
Represented company at motorcycling events as a sales and product support specialist
Performed as a key member of the manufacturing process team in daily meetings, fit testing, process development and end user polling
Researched, secured and managed service level agreements with web, email hosting, marketing and telephone service providers
Liaison with race teams, sponsors and corporate marketing teams to develop custom motor sports apparel
Designed jackets for Sony Pictures Talledega Nights (2006)
Consulted on costume design for New Line Pictures Semi-Pro (2008)
Tracked and analyzed website viewership data with WebTrends and Google Analytics
Managed email marketing tools to organize list data, review mailing, tracking, membership, website and demographic reports. Created and defined groups of mailings into specific campaigns
Provided web development services including content structure & managemen

Art and Marketing Director

Find out detailed information about Kevin Nixon, Freelance Writer 

Kevin Nixon: Freelance Writer

Kevin Nixon

Bonnier Corporation

Marketplace Events / Motorcycle Industry Council

Twisted Throttle, Inc.

Vanson Leathers, Inc.

MAercyhurs University

Mercyhurst University

Mercyhurst University