- avid motorcycle rider and newbie racer

- ice hockey keeps me healthy

- riding mountain bikes and road tripping go hand-in-hand

- keeping my sprinter conversion camper road worthy

Principal Owner

Over 20 years Influencing the Customer Expectations & Desired Product Experience with expertise in Multiple Brands / Channels and Business Platforms ranging from scrappy start-ups to multi-billion dollar globally recognized corporations demonstrating an entrepreneurial mindset, influential leadership, and the ability to articulate a vision and strategy in a way that  inspires people to pitch in and get on board with enthusiasm.  

I have successfully juggled multiple projects in an insanely fast-paced environment, with full P&L oversight and accountability for directing highly original, well thought out and executed Brand Strategy and Experiential Marketing for top brands, including:

adidas (Originals & Sports Performance)	ESPN & ESPN U		        Mazda
Bombardier Recreational Products	        Ford Motor Company		        NBA
Bosch 		                                        Harley Davidson Insurance		NISSAN	
City of Denver		                                Hi-Chew		                        Pepsi
Clif Bar		                                        Kia Motors		                        Progressive 

Areas of Expertise:

•	Initial client contact and meeting––pitching and selling agency capabilities 
•	RFP Response Strategy
•	Proof of Concept
•	Budget––Forecasting, Managing / Reconciling up to $10 Million
•	Acceleration Phase and Growth Strategy 
•	Demographic / Data Research & Qualitative Analysis

Marketing Strategies:

•	Social Media, Digital / Guerrilla / Grassroots Marketing
•	Mobile Tours, PR Campaigns, Celebrity Stunts
•	Retail and Influencer Seeding

Marketing isn’t overly complicated, making sure you’ve thought it through is. 

Have you really closed the loop on that marketing or sales program you’re about to launch? Are you truly prepared to engage your customers on their terms at that next event, trade show or meeting you’re investing in? Businesses today have to be firmly rooted in delivering a great product, a great customer experience and focusing on bottom line health. Simple missteps can be costly and today, more than ever before, that requires constant consideration of your customer’s experience BEFORE you act. It's imperative to make sure your ENTIRE company is prepared for their reaction when you ask them to act. 

Blending my agency and brand side experiences, along with my entrepreneurial mindset, I created SJE Productions to help small organizations bridge the gap between strategy and execution with a consistent focus on how your actions impact your customer’s experience. Consider me a navigational partner. 

Provided stability and leadership, developed and executed all facets of Kidrobot’s marketing efforts prior to and through acquisition by new ownership group. Established new principles on industry and consumer engagement for the brand while simultaneously developing the relaunch strategy . Responsibilities included working with Merchandising and Creative on product line development, Go To Market strategy, Social Media and Digital Marketing, Tradeshow and Events, E-commerce Management, Artist and Vendor Relationships.  Hired and trained new marketing team members, as well as hired third party agency to execute Social and PR efforts on Kidrobot’s Yummy World plush brand. 

Director of Marketing

Full P&L oversight and accountability for directing highly original, well thought out and executed Brand Strategy and Experiential Marketing for top brands––from initial client contact and meeting––pitching and selling agency capabilities and strategic RFP responses, proof of concept, budget, acceleration phase and growth strategy.

Director

Started up a marketing firm to provide unfiltered and direct feedback with focus on building brand and product awareness through a combination of guerrilla marketing, media relations, event promotions, and related events to maximize results and ROI, despite lean budgets.

Owner

Find out detailed information about Steven Elmes, Principal Owner in Boulder, CO

Steven Elmes: Principal Owner in Boulder, CO

Steven Elmes

SJE Productions, LLC

Kidrobot

Match Action (currently known as Match Marketing Group)

SJE Productions

Bryant University