Fashion

Lifestyle

Surf

Swim

Creative and business-savvy public relations and marketing professional with experience across a broad range of communication functions with diverse industry experiences in fashion and lifestyle. Proven ability to combine vision, creativity and innovation to support publicity outreach, product launches and branding- rebranding initiatives, positioning companies and products for success.

•	Assisted in the development of new brand and product launches, including press outreach, social media strategy and brand awareness events. 
•	Produced and distributed client pitches, press releases and media alerts daily to local, regional and national media outlets.
•	Distributed lookbooks, line sheets and sample requests to regional and national media outlets, stylists and fashion bloggers.
•	Researched current and upcoming trends in fashion & beauty, accessories and retail for various lifestyle clients. 
•	Executed strategic influencer partnerships through client social media platforms.
•	Created copy for client social media channels, e-commerce sites and blogs.
•	Coordinated with stylists for editorial shoots, press junkets, fashion photo shoots and events. 
•	Assisted and organized full range event production and logistics. 

Account Coordinator

•	Crafted and drafted media pitches, press releases, fact sheets and biographies for luxury lifestyle clients and secured placements in the Los Angeles Times and Condé Nast Traveler.
•	Drafted and created content for luxury lifestyle social media channels.
•	Attended and assisted with development of several client events. 
•	Participated in brainstorming sessions and client strategy development.
•	Created master and regional media lists.
•	Contributed to agency company blog.


Public Relations Intern

•	Produced and distributed client pitches, press releases, media alerts and press kits.
•	Developed and promoted brand outreach, including brand ambassador programs.
•	Assisted and coordinated in jewelry styling pulls for celebrity talent for red carpet and award show events, including The Academy Awards and The Independent Spirit Awards, private luncheons and photo shoots, 
•	Assisted in the outreach and negotiations of celebrity product placement.   
•	Organized and distributed lookbooks to publicists, stylists and agents.
•	Coordinated scheduling, photo shoots and television bookings. 
•	Assisted and organized full range event production and logistics. 
•	Brainstormed new and creative growth strategies.
•	Handled administrative duties including status reports, invoices, day-to-day office management


Public Relations Executive Assistant 

•	  Assisted in the presentations of new television shows to network executives.
•	  Assisted with on-set photography and wardrobe.
•	  Stand-in for various televisions shows run-throughs.
•	  Conducted research for prospective TV shows ideas.
•	  Worked closely with the Development team.



Production Development Intern 

•	Supported several NBC7 San Diego hosted events and worked with a number of nonprofits including the Make A Wish foundation and The American Lung Association.
•	Supported NBC 7 brand vision through advertising presentations.
•	Wrote and published articles for community webpage.   
•	Maintained NBC Community Events Calendar Twitter page.
•	Assisted in promotional shoots and commercials.


Community and Promotions Intern 

Find out detailed information about Nicole Tawney,  in Costa Mesa, CA

Nicole Tawney: in Costa Mesa, CA

Nicole Tawney

Bolt Public Relations

J Public Relations

Monique Jones Public Relations

Smart Dog Media

NBC 7 San Diego

San Diego State University

University of Oxford