Tech

Marketing professional with a diverse background in branding, content and marketing strategies. Creative, resourceful, marketing leader who quickly grasps new technology and targeted messaging to design and launch winning marketing strategies, content and programs. Experienced communication skills supported by a great sense of humor.

Utilized unique combination of writing, InDesign and Drupal skill sets to build outstanding content to drive personas through buyer’s journey. 
• Responsible for corporate branding awareness and management across all external channels.
• Designed, produced and managed content for website, campaigns, data center spec sheets, product sheets, newsletters, eBooks, infographics, case studies, and written and video testimonials.
• Rebuilt new corporate website twice and launched each under 4 months; and learned basic HTML and Drupal to maintain the corporate website.
• Managed Eloqua/Marketo for web forms, email campaigns, and landing pages. 
• Launched Partner Program persona based portals and new partner content in 45 days.  
• Managed the graphic designer, all branding, content, copywriting, editing, final layout, and content repository.


Content Marketing Manager

Find out detailed information about Lisa Doty,  

Lisa Doty:

Lisa Doty

ViaWest