Specialties: Video content curation, digital marketing, creative partnerships, artist relations, music events, publicity, copywriting, social media management, media relations.
Driven by creativity, design, storytelling, technology, digital marketing, social media, music, television, and advertising.
CONTENT MARKETING AND BRAND DEVELOPMENT:
As the content and community manager for Magisto, I source talent, author editorial content, provide social media strategy and establish brand voice throughout all posts within the app and on the web. Assisted in launching the companies first social media platform. Manage designers and work alongside creative team and developers to provide the best editorial tools and user experience.
DIGITAL STRATEGY AND SOCIAL MEDIA:
During my time at Mute, I launched the first digital strategy department to increase the companies offerings for Artists services. Introduced and integrated multiple social platforms into daily use for marketing and promotional purposes including, SoundCloud, Instagram, Tumblr, Red Bull Music Academy, Twitter and YouTube to assist traditional marketing.
Career highlights including participating in the launch of SoundCloud and Instagram with an interactive map that documented where listeners were engaging with a new Moby release around the globe, and an increase in M83's Facebook following from 200,000 to over 2 million.