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Marketing Communications Specialist

Wolin Design Group is a software development company that designs warehouse and transportation management software systems for third-party logistics providers. As Marketing Communications Specialist, I facilitated the development of a new corporate website (WDGcorp.com). I worked directly with the designers at the outside web-design company, edited content on the previous website for use on the new website, and wrote new content. After deploying the new website, I transferred online product guides from an external system to the new website, and, during this process, edited current product information and added additional content. I have also established an email marketing, social media, and corporate blog plan. Additionally, I have redesigned marketing and sales materials to have a consistent brand design.

The Connected Mathematics Project (CMP) is a complete middle school math curriculum for students and teachers. The main research and development arm of CMP is located at Michigan State University. CMP hosts three annual professional development conferences at Michigan State University attended by 250-300 middle school math teachers. As Communications and Events Coordinator, I coordinated communications with 30+ conference presenters and consultants, wrote content for marketing materials (including brochures and email marketing), the Connected Math website, and conference materials (including agendas and information packets), and coordinated banquet/event orders with staff at the conference venues. I also maintained an inventory of Connected Math textbooks and supplemental materials used both during professional development conferences and in the office by faculty and graduate students for research and curriculum development. Additionally, I managed a private library owned by CMP.

Communications and Events Coordinator

The Association of Future Alumni, formerly known as the Student Alumni Foundation, is the student programming arm of the Michigan State University Alumni Association. It is focused on engaging Michigan State students with each other, the East Lansing community, and Michigan State alumni. As the Director of Business & Endowments, I was tasked with creating and maintaining partnerships with local businesses to develop sponsorship relationships and provide Spartan V.I.P cardholders with exclusive discounts. I also spearheaded fundraising efforts with the Director of Marketing and Communications for the general operating budget of the Association of Future Alumni. Using MailChimp as a platform for email marketing, I created and edited content for bi-weekly emails to update students and Spartan V.I.P. cardholders about upcoming events, including on-campus activities or alumni networking opportunities.

Director of Business and Endowments

As a Radio Show Coordinator for Spartan Sports Network, I was the liaison between the radio show staff, the live audience, and the staff of Reno's East (the host restaurant). I engaged with the live audience during commercial breaks to relay information and coordinate prize give-aways. On air during the show, I asked a question that had been submitted online during the weekly "Ask the Coach" segment. Additionally, I solicited questions from the live audience to be asked on air. During commercial breaks, I also monitored autograph and picture requests, and audience interactions with the coach. I was the lead coordinator for the Coach Tom Izzo Radio Show (men's basketball) and the Coach Suzy Merchant Radio Show (women's basketball), and I assisted with the Coach Mark Dantonio Radio Show (football) and Coach Tom Anastos Radio Show (hockey). Both the Coach Tom Izzo Radio Show and the Coach Suzy Merchant Radio Show have been granted awards from the Michigan Association of Broadcasters.

Radio Show Coordinator

Find out detailed information about Erin Lucian, Marketing Communications Specialist 

Erin Lucian: Marketing Communications Specialist

Erin Lucian

Wolin Design Group

Connected Math, Michigan State

MSU Association of Future Alumni

Spartan Sports Network

Michigan State University