Tech

Golden retriever rescue of the rockies

Spa4thepink

Junior achievement

Whiz kids

Donor alliance

American transplant association

Re-purposing furniture photography

Utilized unique combination of writing, InDesign and Drupal skill sets to build outstanding content to drive personas through buyer’s journey. 
• Designed, produced and managed content for website, campaigns, data center spec sheets, product sheets, newsletters, eBooks, infographics, case studies, and written and video testimonials.
• Rebuilt new corporate website twice and launched each under 4 months; and learned basic HTML and Drupal to maintain the corporate website.
• Managed Eloqua/Marketo for web forms, email campaigns, and landing pages. 
• Launched Partner Program, persona-based portals and new partner content in 45 days.  
• Managed the graphic designer, all content, copywriting, editing, final layout, and content repository.


Content Marketing Manager

In 3 months doubled the prospective donor database with nurturing communications campaigns.
• Created and implemented branding, thought leadership, and marketing campaigns including fundraising and sponsorship programs to establish, promote, and grow S4TP and its Oncology Spa program.
• Developed webinar-series nurturing communications campaign driving S4TP’s awareness and credibility.


Marketing Manager (non-profit volunteer)

Launched new division “IHS Chemical” combining 4 companies’ communications and campaigns.
• Developed growth, retention, and customer delight persona-based campaigns including: targeted messaging, collateral, presentations, emails, newsletters, direct mail, publication and banner ads.
• Worked with internal partners: sales, sales leadership, product marketing, and product management on product and vertical market plans to grow, acquire, and protect customer base. 
• Managed and marketed events on sponsorships, messaging, and sales tools to fully leverage ROI with branding, customer delight, and sales opportunities at conferences, tradeshows, and partner events.


Americas Marketing Manager 

Assisted Avaya marketing team with generating campaigns and communications.
• Develop marketing campaigns, promotions, programs, communications, training materials, and job aids.
• Build and execute lead generation campaigns for acquisition, retention, winbacks, and loyalty in support of services and inside sales objectives for developing channel relationships, quality leads and building revenue.
• Create and implement marketing tactics: targeted data, direct mail, Email, customizable Email templates, search engine optimization (SEO), as well as programs to accelerate opportunities through awareness.


Marketing Manager (Contractor

Nominated for Chief Marketing Officer Award for achieving 324% above target goal in 2007.  
• Achieved 153% of FY08 revenue target, and was 66% of FY09 mid-year goal.
• Supported Services inside and channel Global, Named, and Small/Mid Enterprise sales.
• Developed and executed lead generation campaigns for acquisition, retention, winbacks, and loyalty in support of sales objectives generating quality leads and revenue on product, services, and software.
• Designed and developed marketing campaigns and tactics: targeted data, direct mail, email, customizable email templates, direct touch, search engine marketing (SEM), and programs to accelerate opportunities. 


North America Marketing Manager 

Generated 35,000 leads and $20M in 18 months. 
• Managed Avaya Tech Referral Program (lead gen) - for union technicians to refer leads to sales.
• Executed Siebel rollout to 1000 associates for the tracking and closed loop processes, budgets and reporting.
• Developed and administered revenue recognition program for union tech associates and Avaya’s management.


Services Marketing Manager 

Developed strategic lead program that increased sales leads 73% and revenue by $3.7M in 4 months. 
• Developed and managed lead generation program with the Avaya tech call center, (launched within 2 weeks of employment) which included managing and developing promotions, communications, events, budgets and leadership program reports. 


Provided complete support for an online database product including product design and customer requirements.  
• Implemented successful product pilot with American Express Travel division in Singapore bundling an online database with a desktop booking application.  
• Executed global product pilot for IBM bundling the database application with an online self-booking tool. 
• Managed product development cycle, insuring compatibility with other core products, build release times, product enhancements and test cycles supporting product launch.
• Trained customers and support staff; wrote training modules, use cases, overviews and collateral.


Sr. Product Associate 

Find out detailed information about Lisa Doty,  in Castle Pines, CO

Lisa Doty: in Castle Pines, CO

Lisa Doty

ViaWest

Spa4ThePink

IHS

Avaya / FactionMedia

Avaya

Avaya

Avaya (Formerly Expanets - Business Partner)

Galileo

Iowa State University