Tech

Results-oriented Marketing professional with hands-on experience managing and executing a wide variety of marketing programs.  Experience working in Fortune 300 companies as well as mid caps and a very diverse background ranging all aspects of digital marketing and email marketing which is where my passion lies. Excellent interpersonal communication skills, strategic thinker and meticulous attention to detail.  My key competencies and unique strengths are as follows.

•	Email marketing	•	Web content management
•	Social media marketing	•	Project management
•	Digital marketing	•	Brand management
•	Marketing strategy	•	Product marketing


Principal focus of my position was to manage the strategy, creative and execution of all outbound email communications for Avery, WePrint—Avery’s printing service, Avery Industrial Solutions, Avery Small Business Solutions and AveryPRO—print solution for professional digital printers.
• Responsible for sending over 36 million emails consisting of over 125 targeted email campaigns YTD in 2015 with an average unique open rate of 28% and 2.2% unique click rate.
• Built, tested and deployed email campaigns ensuring accuracy of copy, mobile and desktop optimization, links and dynamic content while minimizing any spam or deliverability risks.
• Executed email marketing strategy to support business objectives, drive consumer engagement with the brand and consumption of Avery products.
• Partnered with Database and Product Marketing and Creative Design Team to segment and define target audiences, develop email content, create a communication plan and execute all consumer-facing emails.

Product Manager, Email and Web

Managed operational activities supporting new product introductions and maintenance projects, packaging artwork revisions, product setup and maintenance in information management system.
•	Developed binder blind stamp country of origin process reducing product system setup and production lead time by 15%.
•	Responsible for product setup and maintenance in Product Information Management system that feeds all downstream systems including finance, supply chain, sales and product catalogs.
•	Experienced in launch of new products and collaboration with cross-functional partners.
•	Managed packaging artwork revisions working with marketing, consumer research, software development, internal supply chain, pre-press vendor, packaging engineering and printers.
•	Reviewed and provided feedback on the set up of consumer offers including terms and conditions, data capture fields, redemption requirements and legal compliance.

Product and Consumer Promotions Specialist

Managed a department of five Marketing Communications Coordinators with activities including email marketing, event marketing, sales collateral, website content management and brand management.
•	Managed multi-million dollar budget educational workshop for mortgage professionals.
•	Developed and executed marketing strategy to effectively support organizational goals.
•	Assisted in the planning and implementation of Customer Relationship Management software.
•	Developed and executed campaign plans including segment definition, offer, treatment elements, response methods, cost and ROI.
•	Participated in RFP process to select an advertising agency and an event management company.
•	Hired, trained and supervised marketing communications and branding team.
•	Developed and analyzed departmental process to ensure maximum productivity.
•	Participated in corporate re-brand, identified and prioritized elements that needed to be re-branded.

Assistant Marketing Manager, Branding and Communications

Find out detailed information about Sorrell Hanson,  in La Habra, CA

Sorrell Hanson: in La Habra, CA

Sorrell Hanson

Avery Products Corporation

Avery Dennison

New Century Mortgage Corporation

California State University Fullerton