Eddie Lai

Eddie Lai

Marketing Manager | Project Manager

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Summary

MARKETING MANAGER | PROJECT MANAGER | STRATEGIST

Uncover Areas of Growth Opportunity | Implement Projects Critical to Market Success

Innovative, results-focused leader with deep background in brand management, sales, customer support, and product training. Strategic, creative, and effective marketing skills gained through corporate client industry research, audience demographic analysis, trade-shows, conventions, special event management, traditional advertising, and co-branding design. Client expertise in the insurance, banking, Quick Service Restaurant (QSR) and Casual Dining. Experienced in digital media using Cost-Per-Action (CPA), Cost-Per-iMpression (CPM), and Cost-Per-Click (CPC) models, and social media such as Twitter and Facebook.

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