Cayley Rasmussen

Cayley Rasmussen

Apparel Management Specialist - Graphic Design (

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I believe that creativity is part of the underlying framework integral to any great company. As an artist with a BFA in Painting & Drawing, I've chosen to take a more interdisciplinary approach, successfully applying the skills I’ve gathered to graphic and web design, merchandising and display building, apparel buying, and social media management. My passion for the outdoors led me to combine all of these topics into one in the cycling industry as the Apparel Manager for Trek Bicycle Superstore, the #1 Trek Dealership in the United States, where I worked for almost three years. I am currently the purchaser and marketing director for Moment Bicycles.

I have 5+ years of merchandising and graphic / web design experience, and 3 of those have been spent in the cycling industry (Riderep Agency, Trek Bicycle Superstore, and Moment Bicycles). One of my goals working in this predominately male industry is to grow its reach to women by creating spaces, signage, digital marketing, and policies within the stores, making them more female friendly.

I enjoy both collaborating with a group, as well as working independently and I take pride in my ability to take constructive criticism on designs and listen to client’s needs. I am an organized and task-oriented person and also have the ability to get things done to meet a short deadline.

I love mountain biking, trail running, all kinds of skiing, yoga, beach/indoor volleyball, motocross, and skateboarding (to name a few). Ultimately, whether it is in the studio, the office, or the outdoors, I’m always looking forward to the next adventure.

I can be reached either through this profile or by phone at 760-445-3724.