Dave Wray


As an ignitor of global brands with a background in innovative marketing strategy and sales management, my success derives from the fact that I am an intuitive professional with a relationship-based perspective adept at thriving in intense and creative environments.

My evolutionary career is reflected in Global Marketing, Brand Expansion, Sales, Business Development, and Relationship Management experience, including:

* Tactical execution while working with key stakeholders to develop a more expansive long-term creative vision.

* Entrepreneurial-minded marketing; experience managing and advising on communication, marketing, and activation strategies.

* Expertise in executing impactful high-impact partnerships, interactive consumer experiences, executing global brand expansion, and enhancing overall customer experience.

* Fluent collaborator among an array of personalities, competing demands, and expectations.

* Reputation for delivering energetic, innovative, and practical leadership with proven effectiveness in relationship building.

* An internal drive to consistently and tactically turn a “No” to a “Yes.”

Known as an international industry driving force with experience in both the sell-in and sell-out process as well as a product’s life cycle, I have an authentic ability to connect to the end consumer by delivering a message that connects them to the product and drives action. Coupled with my expertise in marketing strategy, content marketing, interactive marketing, loyalty, brand positioning, integrated marketing programs, and value proposition, I am proud of the difference I make within the outdoor, winter, action sports, and sporting goods marketplace.