Lance Johnson

Lance Johnson

Share profile

I'm an affable geek, who can't get enough of playing in the mountains. And I've been fortunate enough to spend the last 20 years working in a field that I love - innovation and product development for the outdoors and cycling industries.

I love challenges that push the leading edge of design and product performance forward, and thrive at the upper and niche ends of the market. In my spare time I read a lot - white papers, patents, and technical/process/science writing. I love to get inside how other people/industries are solving problems and the process of how others/teams innovate.

Working in the outdoor industry is as much a mission as a job for me - I believe that being in the outdoors makes us better people, and I feel impelled to reduce/remove barriers to people being outside and playing in the wild.