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Digital Project Manager

Well-rounded marketing professional (B2B & B2C) with experience in digital marketing – including project management…website optimization and development …user interfaces and mobile experience …SEO …email marketing …pricing and promotions …web analytics

Central leader of digital marketing and website development for over 35 clients. Develops and executes integrated marketing plans including offline communications, management of PPC campaigns, SEO implementation, and creating CRM plans. Also in charge of gathering requirements, managing developer communications, QA testing and website optimization. Accountable for each website’s engagement and performance evaluated through various reporting platforms including Google Analytics and PPC campaigns via AdWords. Collaborates with Creative, Copywriting, Engineering and agencies to design assets and roll out marketing plans.

Liaison for clients through the Manheim start-up, Dealer2Dealer.com. Consulted with clients to identify opportunities and strategize solutions for increasing their digital footprint via sales and marketing. Managed the day-to-day website activities for dealer’s websites including coordinating with engineering and creative teams to ensure the execution of a successful project. Responsible for various digital marketing efforts including website development, QA testing, maintenance and optimization. Through web analytics and market data made decisive recommendations to help dealers with their product offering. Partnered with cross-functional marketing teams to build and execute initiatives such as online monthly promotions, new events, and email campaigns.

Digital Marketing Consultant

Played an instrumental role in the development of MatchPro technology, a patent-pending, dealer intelligence inventory recommendation system. Actively involved in strengthening current mobile and tablet app to create a user-friendly design. One of ten original team members eventually growing to 150+, only to be reduced to one of eight after layoffs.

Digital Account Manager

Primary contact for dealership’s inbound internet traffic originating from various lead generation tools, corporate websites, and social media platforms. Focused on daily sales and marketing activities including daily customer correspondence, logistics, coordination of resources and scheduling, marketing communications such as emails/flyers/site promotions, and monthly incentives. Collaborated with Internet lead providers (AutoTrader, TrueCar, Yahoo!) and upper level management to execute Sales and Marketing programs.

Internet Sales Manager

Find out detailed information about Matt French, Digital Project Manager in Costa Mesa, CA

Matt French: Digital Project Manager in Costa Mesa, CA

Matt French

SmartBox Web Marketing

Manheim

Manheim

Tustin Buick GMC

University of Massachusetts, Amherst