Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Music

Reading

Traveling

Family time

Outdoors activities

Consultant

Inspirational leader with strong General Management and Leadership skills with demonstrated experience in Global Sales and Marketing in Luxury Perfume, Fashion, Action Sports, Beauty and Luggage Industries.

Throughout my career I have worked in multi/omni channel and multinational environments leading retail, wholesale and e-commerce apparel, perfume, beauty, luggage and action sports businesses. Developing strategies to grow new and existing markets I have earned a 360º experience managing cross functional international teams, launching new international business units, and leading the growth and awareness of brands in different countries. From vision to strategy, from implementation to results, looking after operations, marketing, sales, finance and team and individual talent development.

Experiencewith:BergdorfGoodman,NeimanMarcus,Bloomingdales,LeBonMarche,Printemps,Harrods,Selfridges,Colette, Taizo, Jovoy,Fred Segal, Saks, KITH NYC, Bodega, Chalhoub Group, Al Tayer, OBS Lifestyle, amongst others including mass retailers

Applying my business acumen to helping small/medium and large companies seeking to take the next step in their
 business development needs.
 Project based contracts serving Fashion, Perfume, Beauty and Action Sports companies

DIRECTOR  OF  BRAND STRATEGY (CONTRACT) 
Leading  brand  strategy  initiatives  for  D2C  luggage  company. 
Achieved  150%  e-commerce  growth  in  first  six  months  of  2019  to  +$2M. 
Responsible  for  e-commerce  merchandising,  promo  plan  and  messaging. 
Lead  Crowdfunding  campaign  raising  over  $1M  in  20  days. 
Lead  Social  media,  performance  marketing,  influencer  partnerships,  email  and  finding  new  growth avenues 

Director of Brand Strategy

 Lead Global Operations for Niche Luxury Perfume brand
Management of own Boutiques in Paris and Los Angeles reporting 30% growth Sales growth through distributors / agents partners worldwide. Focus in North America, Europe, Middle East and Asia
Define Global Marketing Strategy, print, digital and experiential campaigns.
 Digital strategy development and growth tactics implementation through e-commerce and mobile app
 Influencer partnerships, Cannes Film Festival organization, TFWA participation

Global General Manager

•	Redevelop corporate culture, improve communication channels and implement new reporting structures
•	Managed and lead interdepartamental teams from HQ office
•	Job description redefinition
•	Domestic and international sales leadership in Wholesale, owned retail and e-commerce
•	Oversee process improvement: delivery time, cost of goods, warehousing/distribution cost, inventory, asset monetization
•	Create finance structures and reporting for forecasting revenue, analyzing budget, and reviewing expenses


Global Sales and Marketing Director

•	Full Business model redefinition
•	Created and implemented Sales and Marketing vision and strategy for North American market
•	Developed Sales force with in-house and independent teams
•	Created owned Retail reporting tools and structure to optimize performance and increase revenue levels
•	E-commerce strategy from product assortment and merchandising to marketing strategy and implementation
•	Redefined full Supply Chain processes including purchases, importing, warehousing and distribution

North America Sales and Marketing VP

•	Defining global corporate and brand strategy as Executive Board Member
•	Lead interdepartamental teams as General Manager for North America over seeing Sales, Marketing, Finance, HR, Supply Chain
•	Developed owned Retail expansion plans in North America
•	Developed Retail Franchise strategies for additional business in Central and South America
•	Created a new distribution channel through Travel Retail including Airports, Inflight, Cruises and Resorts points of sales
•	Launched US E-commerce platform and business strategy
•	Optimize Supply Chain flow from Import to warehousing and distribution
•	Constant Improvement of North America business model
•	Asset monetization



North America Regional Sales VP - Acting as General Manager - Board of Directors member

Find out detailed information about Segundo Broggi, Consultant in Los Angeles, CA

Segundo Broggi: Consultant in Los Angeles, CA

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