Segundo Broggi

Segundo Broggi

Global Corporate Strategy | International Business | Sales & Marketing Executive

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Business Development Executive with strong General Management and Leadership skills and demonstrated experience in Global Sales and Marketing in Luxury Perfume, Fashion, Action Sports, Beauty and Food Industries.

Throughout my experience I have worked in multi/omni channel and multinational environments dealing with retail, wholesale and ecommerce apparel, perfume, beauty and action sports businesses. Developing strategies to grow new and existing markets.

I have earned a 360o experience managing cross functional international teams, launching new international business units, and leading the growth and awareness of brands in different countries, from vision to strategy, from implementation to results, looking after operations, marketing, sales, finance and team and individual

Growth Champion: 25k doors of distribution in 18 months for Puig USA ; $60M in 3 years for Desigual North America

Operations Efficiency: Worked on developing local 3rd party partners to ensure supply chain efficiencies; developed forecasting and budgeting techniques maximizing assortment and minimizing excess inventory

Marketing Innovator: From traditional TV and Print media to identifying ROI opportunities in digital communication, develop brand partnerships and licensing, micro/macro influencers, strong editors’ relationships

Trend Spotting: marketing strategies with the objective set from the intersection of Pop Culture, Luxury goods and acquisition of new customers in all age groups. Experienced brand/celebrity/Influencer partnership developer.

Strong Leader with Relator techniques to build solid relationships, delivering on promised objectives,

Positivity that keeps teams engaged, Passionate communicating leadership with strong belief aligning interdepartmental teams
towards common goals, Diversity management providing equal opportunity to all employees

Experiencewith:BergdorfGoodman,NeimanMarcus,Bloomingdales,LeBonMarche,Printemps,Harrods,Selfridges,Colette, Taizo, Jovoy,Fred Segal, Saks, KITH NYC, Bodega, Chalhoub Group, Al Tayer, OBS Lifestyle, amongst others including mass retailers